{"id":11815,"date":"2021-10-05T11:41:27","date_gmt":"2021-10-05T15:41:27","guid":{"rendered":"https:\/\/live-clarivate-innovative.pantheonsite.io\/?post_type=blog&#038;p=11815"},"modified":"2021-10-05T15:56:59","modified_gmt":"2021-10-05T19:56:59","slug":"the-battle-for-attention-strategies-to-engage-communities","status":"publish","type":"blog","link":"https:\/\/www.iii.com\/whats-new\/the-battle-for-attention-strategies-to-engage-communities\/","title":{"rendered":"The Battle for Attention: Strategies to Engage Communities"},"content":{"rendered":"<p><span data-contrast=\"auto\">Ken Chad is passionate about\u00a0libraries.\u00a0From\u00a0using his personal time to\u00a0tell young\u00a0parents\u00a0at\u00a0his local\u00a0coffee shop about story time at\u00a0the\u00a0local public library\u00a0to\u00a0discussing\u00a0community engagement\u00a0with overseas librarians at 4am BST\u00a0for his professional life, Ken is a\u00a0devoted\u00a0library expert, advocate, and user.\u00a0His personal experience and original research combine in his\u00a0May\u00a02021\u00a0research\u00a0paper\u00a0\u201c<\/span><a href=\"https:\/\/www.kenchadconsulting.com\/wp-content\/uploads\/2021\/05\/Community-engagement-briefing-paper-LGLibTech-May2021.pdf\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Community Engagement Solutions for Public Libraries<\/span><\/a><span data-contrast=\"auto\">.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ken shared highlights from the paper\u00a0and recent findings\u00a0with us\u00a0during two webinar events hosted by Innovative in September.\u00a0The on-demand\u00a0<\/span><a href=\"https:\/\/vimeopro.com\/innovativeiii\/webinars\/video\/608198342\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">video<\/span><\/a><span data-contrast=\"auto\">\u00a0is\u00a0a must-watch\u00a0for any\u00a0library that is:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Worried\u00a0about a decline in library activity<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">At a\u00a0roadblock for reaching\u00a0new users<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Interested\u00a0to develop\u00a0stronger\u00a0relationships with their\u00a0patrons<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Eager to\u00a0step-up\u00a0and deliver new library experiences\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Committed\u00a0to\u00a0elevating their community profile\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">It\u2019s no surprise that libraries are\u00a0facing challenges\u00a0as community and user needs evolve.\u00a0The shift to increasingly digital content and services\u00a0accelerated\u00a0last\u00a0year\u00a0as libraries and communities coped with building closures and lockdowns.\u00a0Even before the pandemic,\u00a0core library services had\u00a0been in decline.\u00a0\u00a0As noted in the Freckle report,\u00a0\u201c<\/span><span data-contrast=\"auto\">UK public libraries have seen a 70% decline in their core service<\/span><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-contrast=\"auto\">of book loans since 2000. In the US, the fall is 22% in seven years; in Australia it is 21% over the same period.\u201d\u00a0<\/span><span data-contrast=\"auto\"><sup>1<\/sup><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Shifting the mindset: From collections to users<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Despite these challenges,\u00a0there are ample reasons to be optimistic about the future of libraries\u00a0and the critical role they play in communities.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ken\u00a0described some local government\u00a0agencies and community organizations\u00a0that are\u00a0recognizing\u00a0how libraries are uniquely\u00a0placed to help\u00a0deliver their strategic objectives.\u00a0Community platform provider Bang the Table\u00a0suggests, \u201cif you are looking to access more members of your community and drive\u00a0involvement in your\u00a0consultations, then look no further than your city library service.\u201d<\/span><sup>2<\/sup><span data-contrast=\"auto\">\u00a0From\u00a0making wellness\u00a0telephone\u00a0calls to community members,\u00a0assisting at vaccination centers\u00a0and\u00a0distributing\u00a0meals, there are numerous examples of library staff taking on new or expanded responsibilities during the pandemic\u00a0to support community and public health needs. The\u00a0shift of mindset from collections to users\u00a0is what Ken described as\u00a0key\u00a0for libraries\u00a0to live up to their opportunity\u00a0as a major contributor within communities.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Community engagement solutions: The right message, to the right people, at the right time<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Community engagement solutions combine marketing tools with data from library management systems so libraries can communicate with their users more effectively. Staff can create personalized, branded communications that intersect across all points of library engagement including card sign-up, notifications, renewal notices, program announcements, and more. They can create marketing campaigns that match patrons with specific programs or resources. Two-way communication using chat or digital assistants offers real-time engagement between the community and the library.\u00a0<\/span><span data-contrast=\"auto\">Together, these multi-faceted\u00a0<\/span><span data-contrast=\"auto\">engagement solutions\u00a0<\/span><span data-contrast=\"auto\">increase\u00a0<\/span><span data-contrast=\"auto\">t<\/span><span data-contrast=\"auto\">he profile of the library <\/span><span data-contrast=\"auto\">by delivering\u00a0timely<\/span><span data-contrast=\"auto\">, <\/span><span data-contrast=\"auto\">relevant information<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">and<\/span> <span data-contrast=\"auto\">t<\/span><span data-contrast=\"auto\">argeted communications <\/span><span data-contrast=\"auto\">that<\/span><span data-contrast=\"auto\">\u00a0better\u00a0meet\u00a0end-user\u00a0expectations and align\u00a0with their experiences with major brands.\u00a0\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">These solutions are\u00a0most\u00a0effective when\u00a0implemented by libraries with a strong strategic positioning\u00a0focused on\u00a0connecting and supporting the community.\u00a0By deepening user engagement,\u00a0libraries can better demonstrate\u00a0their\u00a0value\u00a0and impact<\/span><span data-contrast=\"auto\">.\u00a0Ken concludes his paper by noting that community engagement solutions,\u00a0\u201c<\/span><span data-contrast=\"auto\">have the potential to reshape the library\u2019s profile in the community.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">A tailored library experience for all<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Innovative\u00a0believes every person in every community deserves a tailored library experience. Engagement solutions can play an important role in achieving that goal.\u00a0Innovative\u00a0empowers libraries to\u00a0deliver\u00a0on\u00a0that promise with our new\u00a0<\/span><a href=\"https:\/\/www.iii.com\/products\/vega\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Vega Library Experience<\/span><\/a><span data-contrast=\"auto\">\u00a0(LX) suite, a cloud-based platform that allows library staff to easily communicate and manage the full range of materials, programs, and services available to their community.\u00a0<\/span><a href=\"https:\/\/www.iii.com\/contact-me\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"auto\">Contact Innovative<\/span><\/a><span data-contrast=\"auto\">\u00a0to learn how Vega\u00a0LX\u00a0can extend the reach of your library and strengthen connections to your community.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">_________________________________________<\/span><\/p>\n<p><span data-contrast=\"auto\"><sup>1<\/sup><\/span><span data-contrast=\"auto\">Coates, Tim. The Freckle Report 2020: An analysis of public libraries in the US, UK and Australia. February 2020.\u00a0<\/span><a href=\"https:\/\/www.amazon.co.uk\/Freckle-Report-2020-libraries-Australia\/dp\/184381062X\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.amazon.co.uk\/Freckle-Report-2020-libraries-Australia\/dp\/184381062X<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><sup>2<\/sup><span data-contrast=\"auto\">Connors, Nathan. How your public library can help with online engagement.\u00a0Bangthetable\u00a0[Blog]. 23 July 2018. Last modified on October 13, 2018. <a href=\"https:\/\/www.bangthetable.com\/blog\/public-library-can-help-online-engagement\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.bangthetable.com\/blog\/public-library-can-help-online-engagement\/<\/a><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, Innovative partnered with industry leader and technology expert, Ken Chad on the topic of community engagement. <\/p>\n","protected":false},"featured_media":11845,"template":"","categories":[11],"tags":[402,410],"class_list":["post-11815","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-public","tag-library-experience","tag-public-libraries"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Battle for Attention: Strategies to Engage Communities - Innovative Interfaces Inc.<\/title>\n<meta name=\"description\" content=\"Recently, Innovative partnered with industry leader and technology expert, Ken Chad on the topic of community engagement. During two exclusive webinar events, Ken noted that, \u201cpublic libraries are in a constant battle for attention, competing with other sources of information and entertainment\u2014physically and virtually.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iii.com\/whats-new\/the-battle-for-attention-strategies-to-engage-communities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Battle for Attention: Strategies to Engage Communities - Innovative Interfaces Inc.\" \/>\n<meta property=\"og:description\" content=\"Recently, Innovative partnered with industry leader and technology expert, Ken Chad on the topic of community engagement. During two exclusive webinar events, Ken noted that, \u201cpublic libraries are in a constant battle for attention, competing with other sources of information and entertainment\u2014physically and virtually.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iii.com\/whats-new\/the-battle-for-attention-strategies-to-engage-communities\/\" \/>\n<meta property=\"og:site_name\" content=\"Innovative Interfaces Inc.\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-05T19:56:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/iii.com\/wp-content\/uploads\/2021\/10\/Ken_Chad_2018_3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"314\" \/>\n\t<meta property=\"og:image:height\" content=\"243\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iii.com\/whats-new\/the-battle-for-attention-strategies-to-engage-communities\/\",\"url\":\"https:\/\/www.iii.com\/whats-new\/the-battle-for-attention-strategies-to-engage-communities\/\",\"name\":\"The Battle for Attention: Strategies to Engage Communities - Innovative Interfaces Inc.\",\"isPartOf\":{\"@id\":\"https:\/\/iii.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.iii.com\/whats-new\/the-battle-for-attention-strategies-to-engage-communities\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.iii.com\/whats-new\/the-battle-for-attention-strategies-to-engage-communities\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iii.com\/wp-content\/uploads\/2021\/10\/Ken_Chad_2018_3.jpg\",\"datePublished\":\"2021-10-05T15:41:27+00:00\",\"dateModified\":\"2021-10-05T19:56:59+00:00\",\"description\":\"Recently, Innovative partnered with industry leader and technology expert, Ken Chad on the topic of community engagement. During two exclusive webinar events, Ken noted that, \u201cpublic libraries are in a constant battle for attention, competing with other sources of information and entertainment\u2014physically and virtually.\u201d\",\"breadcrumb\":{\"@id\":\"https:\/\/www.iii.com\/whats-new\/the-battle-for-attention-strategies-to-engage-communities\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.iii.com\/whats-new\/the-battle-for-attention-strategies-to-engage-communities\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.iii.com\/whats-new\/the-battle-for-attention-strategies-to-engage-communities\/#primaryimage\",\"url\":\"https:\/\/www.iii.com\/wp-content\/uploads\/2021\/10\/Ken_Chad_2018_3.jpg\",\"contentUrl\":\"https:\/\/www.iii.com\/wp-content\/uploads\/2021\/10\/Ken_Chad_2018_3.jpg\",\"width\":314,\"height\":243},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.iii.com\/whats-new\/the-battle-for-attention-strategies-to-engage-communities\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/iii.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.iii.com\/whats-new\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Battle for Attention: Strategies to Engage Communities\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/iii.com\/#website\",\"url\":\"https:\/\/iii.com\/\",\"name\":\"Innovative Interfaces Inc.\",\"description\":\"We help libraries innovate and thrive.\",\"publisher\":{\"@id\":\"https:\/\/iii.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/iii.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/iii.com\/#organization\",\"name\":\"Innovative\",\"url\":\"https:\/\/iii.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/iii.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.iii.com\/wp-content\/uploads\/2022\/06\/innovative-clarivate-web.svg\",\"contentUrl\":\"https:\/\/www.iii.com\/wp-content\/uploads\/2022\/06\/innovative-clarivate-web.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Innovative\"},\"image\":{\"@id\":\"https:\/\/iii.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Battle for Attention: Strategies to Engage Communities - Innovative Interfaces Inc.","description":"Recently, Innovative partnered with industry leader and technology expert, Ken Chad on the topic of community engagement. During two exclusive webinar events, Ken noted that, \u201cpublic libraries are in a constant battle for attention, competing with other sources of information and entertainment\u2014physically and virtually.\u201d","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iii.com\/whats-new\/the-battle-for-attention-strategies-to-engage-communities\/","og_locale":"en_US","og_type":"article","og_title":"The Battle for Attention: Strategies to Engage Communities - Innovative Interfaces Inc.","og_description":"Recently, Innovative partnered with industry leader and technology expert, Ken Chad on the topic of community engagement. During two exclusive webinar events, Ken noted that, \u201cpublic libraries are in a constant battle for attention, competing with other sources of information and entertainment\u2014physically and virtually.\u201d","og_url":"https:\/\/www.iii.com\/whats-new\/the-battle-for-attention-strategies-to-engage-communities\/","og_site_name":"Innovative Interfaces Inc.","article_modified_time":"2021-10-05T19:56:59+00:00","og_image":[{"width":314,"height":243,"url":"https:\/\/iii.com\/wp-content\/uploads\/2021\/10\/Ken_Chad_2018_3.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.iii.com\/whats-new\/the-battle-for-attention-strategies-to-engage-communities\/","url":"https:\/\/www.iii.com\/whats-new\/the-battle-for-attention-strategies-to-engage-communities\/","name":"The Battle for Attention: Strategies to Engage Communities - Innovative Interfaces Inc.","isPartOf":{"@id":"https:\/\/iii.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.iii.com\/whats-new\/the-battle-for-attention-strategies-to-engage-communities\/#primaryimage"},"image":{"@id":"https:\/\/www.iii.com\/whats-new\/the-battle-for-attention-strategies-to-engage-communities\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iii.com\/wp-content\/uploads\/2021\/10\/Ken_Chad_2018_3.jpg","datePublished":"2021-10-05T15:41:27+00:00","dateModified":"2021-10-05T19:56:59+00:00","description":"Recently, Innovative partnered with industry leader and technology expert, Ken Chad on the topic of community engagement. During two exclusive webinar events, Ken noted that, \u201cpublic libraries are in a constant battle for attention, competing with other sources of information and entertainment\u2014physically and virtually.\u201d","breadcrumb":{"@id":"https:\/\/www.iii.com\/whats-new\/the-battle-for-attention-strategies-to-engage-communities\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iii.com\/whats-new\/the-battle-for-attention-strategies-to-engage-communities\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.iii.com\/whats-new\/the-battle-for-attention-strategies-to-engage-communities\/#primaryimage","url":"https:\/\/www.iii.com\/wp-content\/uploads\/2021\/10\/Ken_Chad_2018_3.jpg","contentUrl":"https:\/\/www.iii.com\/wp-content\/uploads\/2021\/10\/Ken_Chad_2018_3.jpg","width":314,"height":243},{"@type":"BreadcrumbList","@id":"https:\/\/www.iii.com\/whats-new\/the-battle-for-attention-strategies-to-engage-communities\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/iii.com\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.iii.com\/whats-new\/"},{"@type":"ListItem","position":3,"name":"The Battle for Attention: Strategies to Engage Communities"}]},{"@type":"WebSite","@id":"https:\/\/iii.com\/#website","url":"https:\/\/iii.com\/","name":"Innovative Interfaces Inc.","description":"We help libraries innovate and thrive.","publisher":{"@id":"https:\/\/iii.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/iii.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/iii.com\/#organization","name":"Innovative","url":"https:\/\/iii.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/iii.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.iii.com\/wp-content\/uploads\/2022\/06\/innovative-clarivate-web.svg","contentUrl":"https:\/\/www.iii.com\/wp-content\/uploads\/2022\/06\/innovative-clarivate-web.svg","width":"1024","height":"1024","caption":"Innovative"},"image":{"@id":"https:\/\/iii.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.iii.com\/wp-json\/wp\/v2\/blog\/11815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iii.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.iii.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iii.com\/wp-json\/wp\/v2\/media\/11845"}],"wp:attachment":[{"href":"https:\/\/www.iii.com\/wp-json\/wp\/v2\/media?parent=11815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iii.com\/wp-json\/wp\/v2\/categories?post=11815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iii.com\/wp-json\/wp\/v2\/tags?post=11815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}