{"id":12961,"date":"2022-05-27T14:47:14","date_gmt":"2022-05-27T18:47:14","guid":{"rendered":"https:\/\/live-clarivate-innovative.pantheonsite.io\/?post_type=blog&#038;p=12961"},"modified":"2022-05-27T14:58:38","modified_gmt":"2022-05-27T18:58:38","slug":"cultivate-positive-community-engagement-with-vega-promote","status":"publish","type":"blog","link":"https:\/\/www.iii.com\/whats-new\/cultivate-positive-community-engagement-with-vega-promote\/","title":{"rendered":"Cultivate Positive Community Engagement with Vega Promote"},"content":{"rendered":"<p>Whether you\u2019re pursuing Creative Placemaking efforts or simply working to better connect with your community at large, <a href=\"https:\/\/www.iii.com\/products\/vega\/promote\/\">Vega Promote<\/a> is designed specifically for library marketing needs to help you reach your patrons through targeted and relevant email communications.<\/p>\n<p>Despite what popular culture might tell you, if you build it, there is no guarantee that they will come. You\u2019ve planned great programs, supplied much needed services, and built an impressive collection, but how are you keeping your community informed? That\u2019s why your library needs the right tools to build library awareness and cultivate community relationships. Vega Promote is designed to help with these challenges and more.<\/p>\n<p>Vega Promote is the marketing automation module of the Vega Library Experience (LX) suite, a cloud-based platform that allows library staff to easily communicate and manage a full range of materials, programs, and services. Vega LX is designed to deliver great experiences easily and at scale.<\/p>\n<p><strong>Why Vega Promote?<\/strong><\/p>\n<p>Libraries need to communicate with their patrons and community members for many reasons that go beyond circulation notices or account renewals. From advertising events to announcing new services or materials, or changes to business hours\u2014library emails unrelated to ILS transactions are often handled through various third-party tools. Vega Promote eliminates the need for libraries to use a patchwork approach to marketing and communications efforts or risk exposing patron data, and it\u2019s designed to work at scale regardless of your library\u2019s size within one ecosystem that is directly linked to your integrated library system (ILS).<\/p>\n<p>Using one, secure login, you can access all that Vega Promote has to offer from your web browser. From Vega Promote\u2019s easy-to-use interface, you can:<\/p>\n<ul>\n<li>Create visually rich emails with access to Vega Discover showcases and a built-in image library<\/li>\n<li>Create targeted audience segments or tags<\/li>\n<li>Edit contact records and review patron campaign history<\/li>\n<li>Generate branded email templates<\/li>\n<li>Build, draft, and schedule emails<\/li>\n<li>View engagement data for sent messages<\/li>\n<li>Automatically handle bounceback and unsubscribe workflows<\/li>\n<\/ul>\n<p>We\u2019re only scratching the surface at the full capabilities of Vega Promote. If you\u2019re interested in learning more about how Vega Promote can simplify your library\u2019s digital marketing needs, head to our resource page to <a href=\"https:\/\/www.iii.com\/resources\/fact-sheet-vega-promote\/\">download our product fact sheet<\/a>. You can also visit our <a href=\"https:\/\/vimeo.com\/711328110\">Vimeo account<\/a> to watch an on-demand version of our recent engagement webinar featuring Vega Promote.<\/p>\n<p>You can also contact a member of our sales team to <a href=\"https:\/\/www.iii.com\/request-a-demo\/\">request a demo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Designed with libraries in mind, Vega Promote enables staff to manage a full breadth of email marketing campaigns.<\/p>\n","protected":false},"featured_media":12962,"template":"","categories":[472,415],"tags":[400,473],"class_list":["post-12961","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-announcements","category-vega","tag-vega","tag-vega-promote"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cultivate Positive Community Engagement with Vega Promote - Innovative Interfaces Inc.<\/title>\n<meta name=\"description\" content=\"Designed with libraries in mind, Vega Promote enables staff to manage a full breadth of email marketing campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iii.com\/whats-new\/cultivate-positive-community-engagement-with-vega-promote\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cultivate Positive Community Engagement with Vega Promote - 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