{"id":14110,"date":"2023-03-02T09:36:58","date_gmt":"2023-03-02T14:36:58","guid":{"rendered":"https:\/\/live-clarivate-innovative.pantheonsite.io\/?post_type=blog&#038;p=14110"},"modified":"2023-03-02T10:48:39","modified_gmt":"2023-03-02T15:48:39","slug":"celebrating-a-year-of-vega-promote-2022-releases-and-more","status":"publish","type":"blog","link":"https:\/\/www.iii.com\/whats-new\/celebrating-a-year-of-vega-promote-2022-releases-and-more\/","title":{"rendered":"Celebrating a Year of Vega Promote: 2022 Releases and More"},"content":{"rendered":"<p>How many exciting, interesting, and educational events does your library host? Probably more than your community is aware of\u2026 But how can you get their attention? We\u2019re here to help with Vega Promote!<\/p>\n<p>With <a href=\"https:\/\/www.iii.com\/products\/vega\/promote\/\">Vega Promote<\/a>, your library has a modern, user-friendly way of reaching your patrons; inviting them to participate in events, engaging them through monthly newsletters, sending important reminders and notifications, and promoting collaboration with the community. Your library can send as many emails as you want and send to the right audience at the right time while ensuring your patrons\u2019 data stays in one system thanks to the in-house connectivity to your integrated library system (ILS).<\/p>\n<p>And we did not stop there! In 2022, we introduced Vega Promote to libraries and throughout the year our teams have been continually developing Vega Promote, adding dozens of features and developments to increase our support for your community engagement needs. We even love this product so much that we have been using Vega Promote to distribute <a href=\"https:\/\/www.iii.com\/products\/vega\/discover\/\">Vega Discover<\/a> release notes!<\/p>\n<p>We are excited to share what we have accomplished and are looking forward to an equally productive 2023.<\/p>\n<h5>2022: A Year in Review<\/h5>\n<ul>\n<li><strong>March 2022:<\/strong> Launched Vega Promote<\/li>\n<li><strong>July 2022:<\/strong> first Vega Promote email sent by an institution to 540 people!<\/li>\n<li><strong>November 2022:<\/strong> Launched free, <a href=\"https:\/\/proquest.ewebinar.com\/webinar\/vega-promote-expert-support-for-patron-engagement-7738\">online demos<\/a><\/li>\n<li><strong>Design partnership:<\/strong> We\u2019ve partnered with a creative technology and digital services group familiar with city and county governments and mission-driven organizations to work with libraries to customize Vega Promote for each community.<\/li>\n<\/ul>\n<h5>Email Templates and Design<\/h5>\n<ul>\n<li><strong>Launched Professional Email Templates.<\/strong> To help libraries get started quickly, we partnered with a design agency to create eight out of the box email templates for events, newsletters, announcements, and fundraisers. These prebuilt templates will save you time, without the sacrifice of sending beautiful, high-quality emails.<\/li>\n<li><span style=\"font-size: 1em;\"><strong>Expanded our custom design library.<\/strong> With design blocks, you can save multiple elements from your email to the design library \u2013 from a frequently-used header and footer to your favorite three-column layout or announcements banner \u2013 for future re-use in other emails.<\/span><\/li>\n<li><span style=\"font-size: 1em;\"><strong>Added an AI Assistant.<\/strong> Our AI-assisted suggestion tool can help you pick content for your email and break through writers\u2019 block. The in-app AI assistant helps generate witty or friendly headlines based on the content you\u2019ve written. Or any headline style you think best fits the content you are promoting. It can also help you pick the text for your call-to-action button, or even generate a custom image for your email.<\/span><\/li>\n<\/ul>\n<h5>Patron Engagement<\/h5>\n<ul>\n<li><strong>Added a newsletter sign-up form<\/strong> that can be embedded into your emails for easy and quick registration.<\/li>\n<li><strong>Insert Vega Discover showcases in your emails<\/strong> to increase engagement and interest. It&#8217;s as simple as searching for the showcase, then seeing it magically appear in your email design. No more wasted time looking for book cover images or fussing with sizing.<\/li>\n<li><strong>Track patron engagement.<\/strong> Gain insight into exactly which links and content within your email are being clicked on and interacted with. This gives you insight on how to re-use or improve content for future emails.<\/li>\n<li><span style=\"font-size: 1em;\"><strong>Integration with LX Starter:<\/strong> Promote and <a href=\"https:\/\/www.iii.com\/whats-new\/modernize-your-circulation-notices-with-lx-starter\/\">LX Starter<\/a> are now integrated. Libraries using both products will have one place to login, one database of cardholders and non-cardholders, and one email editor for designing patron notices and marketing emails.<\/span><\/li>\n<\/ul>\n<h5>Segmentation and Analytics<\/h5>\n<ul>\n<li><strong>Create segments<\/strong> using tags for easy-to-access segments and email groups, and<strong> view each segment\u2019s details<\/strong>, so you know exactly which patrons this segment represents.<\/li>\n<li><span style=\"font-size: 1em;\"><strong>Updated the contact record<\/strong> to show a searchable activity feed so you can find an exact message sent to a contact and how that contact interacted with it. The record includes additional relevant information such as the segments the contact is associated with, and their subscription status.<\/span><\/li>\n<li><span style=\"font-size: 1em;\">Improved <strong>search for existing segments<\/strong> by introducing a dropdown of the most recently created segments, so you do not have to remember the exact name you used.<\/span><\/li>\n<li><span style=\"font-size: 1em;\">On the segment tab, the <strong>\u201cNew Campaign\u201d<\/strong> button streamlines the campaign creation workflow for this segment and saves you time.<\/span><\/li>\n<li><span style=\"font-size: 1em;\"><strong>Segment Performance Metrics<\/strong> are critical to understanding how engaged each segment is with your email campaigns and enable you to make educated decisions about future emailing opportunities.<\/span><\/li>\n<\/ul>\n<h5>Security &amp; Automation<\/h5>\n<ul>\n<li>Extended <strong>bounce-back automation<\/strong> gives more support for away-messages and other automated responses.<\/li>\n<li><strong>Complaint handling<\/strong> for any email recipient who has marked a library marketing email as spam, they will be automatically unsubscribed from all marketing segments. This helps protect the library\u2019s sender reputation. Marked as spam rates are displayed for each email on their metrics overview.<\/li>\n<li><span style=\"font-size: 1em;\"><strong>Patron Records in Promote:<\/strong> View cardholders and non-cardholders (marketing-only contacts) in one place.<\/span><\/li>\n<li><span style=\"font-size: 1em;\"><strong>Privacy masking:<\/strong> We&#8217;ve taken steps to mask sensitive patron data to protect the accidental disclosure of personally identifiable information as it is transmitted via email or viewed on screen, as part of our commitment to security and privacy.<\/span><\/li>\n<\/ul>\n<h5>What\u2019s next for Vega Promote?<\/h5>\n<p>Check out our <a href=\"https:\/\/portal.productboard.com\/iii\/15-vega-product-portal\/tabs\/67-promote\">Vega Promote Product Roadmap<\/a> to learn more about our plans for 2023 and onwards. Included in our plans, as part of our <a href=\"https:\/\/www.iii.com\/news\/innovative-announces-release-of-vega-discover-accessibility-assessment\/\">commitment to accessibility<\/a>, we will begin the process of submitting the Vega Promote interface for a Voluntary Product Accessibility Template (VPAT) review.<\/p>\n<p>Do you have innovative ideas you would like to share with us and the community? We will be transitioning to the Idea Exchange later this year and will have a dedicated space for hosting Vega Promote ideas! For more details, see our <a href=\"https:\/\/www.iii.com\/whats-new\/innovative-ideas-are-getting-a-new-home\/\">recent blog post on this topic<\/a>.<\/p>\n<p>Interested in <strong>additional resources and tips<\/strong> <strong>on promoting your library<\/strong>? Check out these two thrilling webinars we hosted with Cordelia Anderson: <a href=\"https:\/\/go.iii.com\/WBN-2022-11-17LevelUpYourLibrarysMarketingCommunications_LP-Registration.html\">Level Up Your Library&#8217;s Marketing and Communications<\/a>, and <a href=\"https:\/\/go.iii.com\/2022-02-17-PromotiontoEngagement.html\">Library Marketing Strategies That Get Results<\/a>.<\/p>\n<p>Another way to stay engaged and involved with the Innovative team and other community members is to attend the IUG 2023 conference. Get more information on the conference and registration <a href=\"https:\/\/www.innovativeusers.org\/?view=category&amp;id=2\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Review and learn about the dozens of features and developments made to Vega Promote in 2022. <\/p>\n","protected":false},"featured_media":14115,"template":"","categories":[472,415],"tags":[405,473],"class_list":["post-14110","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-announcements","category-vega","tag-vega-lx","tag-vega-promote"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Celebrating a Year of Vega Promote: 2022 Releases and More - Innovative Interfaces Inc.<\/title>\n<meta name=\"description\" content=\"Review and learn about the dozens of features and developments made to Vega Promote in 2022.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iii.com\/whats-new\/celebrating-a-year-of-vega-promote-2022-releases-and-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Celebrating a Year of Vega Promote: 2022 Releases and More - 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