{"id":28678,"global_id":"www.iii.com?id=28678","global_id_lineage":["www.iii.com?id=28678"],"author":"20","status":"publish","date":"2024-01-08 12:24:33","date_utc":"2024-01-08 17:24:33","modified":"2024-09-13 20:11:54","modified_utc":"2024-09-14 00:11:54","url":"https:\/\/www.iii.com\/event\/webinar-promote-more-than-programs-with-cordelia-anderson\/","rest_url":"https:\/\/www.iii.com\/wp-json\/tribe\/events\/v1\/events\/28678","title":"Webinar: Promote more than programs with Cordelia Anderson","description":"<p>The majority of library budgets are spent in three areas: staff, collections, and space. So why do we spend the bulk of our marketing efforts on events and programs?<\/p>\n<p>In this session, Cordelia Anderson will review how marketing and communications are essential to supporting and communicating a library\u2019s strategic priorities and explore how this broader approach can help to strengthen your library\u2019s reputation and brand.<\/p>\n<p><b>Watch on demand:\u00a0<\/b><a href=\"https:\/\/vimeo.com\/910621805\" target=\"_blank\" rel=\"noopener\">https:\/\/vimeo.com\/910621805<\/a><\/p>","excerpt":"<p>Learn how to market your collections, spaces, and expertise as well as your programs to support your strategic priorities and strengthen your library&#8217;s reputation<\/p>","slug":"webinar-promote-more-than-programs-with-cordelia-anderson","image":false,"all_day":false,"start_date":"2024-02-06 11:00:00","start_date_details":{"year":"2024","month":"02","day":"06","hour":"11","minutes":"00","seconds":"00"},"end_date":"2024-02-06 12:00:00","end_date_details":{"year":"2024","month":"02","day":"06","hour":"12","minutes":"00","seconds":"00"},"utc_start_date":"2024-02-06 16:00:00","utc_start_date_details":{"year":"2024","month":"02","day":"06","hour":"16","minutes":"00","seconds":"00"},"utc_end_date":"2024-02-06 17:00:00","utc_end_date_details":{"year":"2024","month":"02","day":"06","hour":"17","minutes":"00","seconds":"00"},"timezone":"America\/New_York","timezone_abbr":"EST","cost":"","cost_details":{"currency_symbol":"$","currency_code":"USD","currency_position":"prefix","values":[]},"website":"","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[],"tags":[],"venue":[],"organizer":[],"custom_fields":[],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"Webinar: Promote more than programs with Cordelia Anderson","description":"&lt;p&gt;Learn how to market your collections, spaces, and expertise as well as your programs to support your strategic priorities and strengthen your library\\'s reputation&lt;\/p&gt;\\n","url":"https:\/\/www.iii.com\/event\/webinar-promote-more-than-programs-with-cordelia-anderson\/","eventAttendanceMode":"https:\/\/schema.org\/OfflineEventAttendanceMode","eventStatus":"https:\/\/schema.org\/EventScheduled","startDate":"2024-02-06T11:00:00-05:00","endDate":"2024-02-06T12:00:00-05:00","performer":"Organization"}}