{"id":33715,"date":"2024-11-21T08:34:20","date_gmt":"2024-11-21T13:34:20","guid":{"rendered":"https:\/\/www.iii.com\/?post_type=blog&#038;p=33715"},"modified":"2025-01-10T12:11:21","modified_gmt":"2025-01-10T17:11:21","slug":"how-modern-libraries-thrive-on-social-media-strategies-for-connection","status":"publish","type":"blog","link":"https:\/\/www.iii.com\/whats-new\/how-modern-libraries-thrive-on-social-media-strategies-for-connection\/","title":{"rendered":"How modern libraries thrive on social media: Strategies for connection"},"content":{"rendered":"<p><span data-contrast=\"none\">Innovative\u2122, part of Clarivate\u2122, hosted a webinar with<\/span><span data-contrast=\"auto\"> library marketing expert<\/span> <a href=\"https:\/\/cordeliaandersonapr.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Cordelia Anderson<\/span><\/a> <span data-contrast=\"auto\">on the topic of getting the most out of your library\u2019s social media presence. How can libraries build meaningful connections with their communities on social media? In our recent webinar, Anderson shared actionable strategies to elevate your library\u2019s social media presence and engage your audience more effectively. Cordelia Anderson is a seasoned marketing and communications executive with 20+ years of experience.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h6><b><span data-contrast=\"auto\">Building Relationships Through Social Media<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h6>\n<p><span data-contrast=\"auto\">Anderson emphasizes the importance of building connections over just promoting programs. By listening to your audience and tailoring your messaging to their needs, you can create content that resonates and drives engagement. This enables you to invest more time in activities that yield better results. For example \u2013 if you have a post that got a lot of attention, analyze it and produce more of the same type of content.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h6><b><span data-contrast=\"auto\">The Promotion Fallacy<\/span><\/b><\/h6>\n<p><span data-ccp-props=\"{}\">More platforms don\u2019t equal more engagement. Instead, Anderson advises focusing on a few well-managed channels. Active listening and thoughtful content creation will get you greater results than spreading resources too thin. <\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h6><b><span data-contrast=\"auto\">DOs and DON\u2019Ts for Engagement<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h6>\n<p>&nbsp;<\/p>\n<h6><b><span data-contrast=\"auto\">DOs<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h6>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Use engaging images that reflect your community.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Reshare relevant patron content to build connection.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Showcase staff expertise while keeping it relatable.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h6><b><span data-contrast=\"auto\">DON\u2019Ts<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h6>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Focus solely on promoting programs; balance program posts with other posts that use engaging visuals.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Overuse Canva templates; aim for originality.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Post content that appeals only to staff interests.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;335559685&quot;:720}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The webinar includes a detailed explanation of each of the above takeaways and examples showing how these tips can help your library. If you want to know your audience and their needs, make sure your messaging answers the question \u201cwhat\u2019s in it for me?\u201d. Think about what you can do to make it easy for people to find information and communicate their needs and wants with you. This approach encourages patrons to feel included, share your message, and provide valuable feedback to refine your strategy.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h6><b><span data-contrast=\"auto\">Quick tips to get started on social media:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h6>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Center your messaging on audience needs to ensure your story resonates.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Post 1-3 times a week with fresh, engaging visuals.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Use Instagram Live for book recommendations or behind-the-scenes stories.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Tag relevant events and initiatives and use hashtags to broaden reach.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ready to transform your library&#8217;s social media strategy? Watch the full <\/span><b><span data-contrast=\"auto\"><a href=\"https:\/\/vimeopro.com\/innovativeiii\/webinars\/video\/1027038671\" target=\"_blank\" rel=\"noopener\">webinar<\/a> <\/span><\/b><span data-contrast=\"auto\">to dive deeper into Cordelia Anderson\u2019s expert advice.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Social media efforts should support your overall marketing plan and represent one channel for promoting your library and connecting with your community. If you\u2019re looking for other ways to connect with your community, consider exploring <\/span><a href=\"https:\/\/www.iii.com\/products\/vega\/promote\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Vega\u2122 Promote<\/span><\/a><span data-contrast=\"auto\"> email automation for your monthly newsletters, event promotions, targeted community messages, and more. Vega Promote, part of the <\/span><a href=\"https:\/\/www.iii.com\/products\/vega\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Vega Library Experience (LX)<\/span><\/a><span data-contrast=\"auto\"> suite, is a cloud-based marketing automation tool designed to help library staff spread the word about library materials, programs, and services. By delivering targeted and relevant messaging, Vega Promote ensures community members and patrons stay informed, while making sure that patron data is kept safe in one secure ecosystem.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Learn how Vega Promote can transform your community connections &#8211;<strong>\u202f<\/strong><\/span><strong><a href=\"https:\/\/www.iii.com\/contact-me\/\" target=\"_blank\" rel=\"noopener\">contact us today<\/a><\/strong><span data-contrast=\"auto\">.\u202f\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media tips to help libraries boost engagement, connect with patrons, and enhance community impact effectively.<\/p>\n","protected":false},"featured_media":27377,"template":"","categories":[430,78,11,433],"tags":[566,513,567],"class_list":["post-33715","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-innovative-libraries","category-library-stories","category-public","category-webinars-resources","tag-cordelia-anderson","tag-social-media","tag-webinar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - 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