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A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference. Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics? Choose 3 answers
A. Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide
between the known and the unknown customer
B. Implement Lead Queues in Sales Cloud to ensure that the Telesales teams are calling customers more efficiently
C. Implement a mobile app so that customers can more easily purchase products to drive higher sales
D. Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns
E. Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization
Universal Containers (UC) is working on an initial release of Service Cloud and B2C Commerce. The UC management team is excited about the new features and wants to go to market with the new solution as soon as possible even though the requirements are not completely mapped out. A Solution Architect is asked to evaluate when UC can go live with a new B2C Commerce site, automated chatbots, Einstein case classification, Service Cloud Voice, and analytics. How should a Solution Architect respond to the management team's request to help formulate a roadmap for these new capabilities?
A. Facilitate a workshop with the management team, applying the relationship design
process to create a roadmap aligned to business objectives.
B. Facilitate a workshop with the development team and create a list of prioritized user stories that can then be used to create a detailed roadmap.
C. Ask to follow the management team for a week to gain a better understanding of how they work and what information they need to formulate their roadmap.
D. Ask each member of the management team about their top three concerns, and use it to formulate the roadmap.
A company contracted with a Satesforce implementation partner. A Solution Architect and a functional architect from the partner firm met with the business and IT stakeholders in the initial business discovery workshop. During that time, the Solution Architect gathered requirements about how the system needs to function in Salesforce with data flowing to downstream systems. The company also provided sketches of a potential user interface they want to see. Which three actions should the Solution Architect take to ensure the right solution can be delivered? Choose 3 answers
A. Capture functional specifications that contain business processes and expectations of
how they translate to user interface behavior.
B. Design the annotated wireframes of the current user interface and finalize the future
state data architectures.
C. Ask the company to describe system integrations and primary source of records to support business requirements.
D. Investigate the challenges that the company is experiencing with their existing setup and understand how they expect the future solution to solve those challenges.
E. Thank the company for providing solution specifications and deliver those to the technical team.
A company wants to implement an abandoned cart solution for their ecommerce storefront in Marketing Cloud. The use case is when a customer visits their ecommerce website and adds an item to their shopping cart but does not complete the purchase. After an hour has passed from abandonment, an email containing the item that was in the shopping cart will be sent to the customer to remind them of their incomplete purchase. What process should a Solution Architect follow to set up the solution?
A. Export the purchase data from B2C Commerce, import the data into Marketing Cloud,
and create an email in Content Builder.
B. Set up Marketing Cloud Connector, create an email in Marketing Cloud, and create a
send trigger.
C. Implement collect.js in the ecommerce storefront, create a behavioral trigger, create an
email in Marketing Cloud, and create a journey.
D. Set up Einstein Recommendations, set up Marketing Cloud Connector, and create an
email in Marketing Cloud.
A company wants to use the Satesforce Platform to enable personalized l-l marketing, an online ordering platform, and a customer-centric support solution for their service agents. The goal of the company is to provide an end-to-end customer centric and personalized experience. What is an example artifact that can be used to ensure the company understands the systems involved in the solution'
A. Journey map
B. Product backlog
C. Reference architecture
D. Storefront wireframes
A merchant has implemented a custom solution on B2C Commerce, exposing a configurable outdoor table composed of multiple, different SKUs representing the table top, legs, hardware, cover, and optional extended warranty On the B2C Commerce storefront, customers can select from any in-stock options for each of the components to create their perfect table before check-out. Although the final product is presented to the customer as one table, inventory is tracked at the component level, and all of the component SKUs must be sent to the Order Management System in the resulting commerce order. Which two solutions would allow the merchant to make this custom product experience available in Service Cloud to support the customer service rep purchasing and feature review'' Choose 2 answers
A. Create a custom Open Commerce API {OCAPI) endpoint on B2C Commerce to expose
the custom product options and component availability in real time to support a custom
experience in Service Cloud.
B. Create a custom B2C Commerce job to export custom product component data on a
nightly basis and import into Service Cloud to support a
custom experience.
C. Use hooks to extend the existing Open Commerce API (OCAPI) product endpoint with
additional information about the custom product options and component availability in real
time to support a custom experience in Service Cloud.
D. Use Customer Service Representative (CSR) Order on Behalf Of to access the existing
B2C Commerce storefront as a CSR acting on behalf of a customer when making
purchases or reviewing custom products.
A company uses Service Cloud and B2C Commerce and now wants to enable the ‘Order on Behalf of functionality on its storefront. Which two actions should a Solution Architect take to ensure agents can use the ‘Order on Behalf of’ functionality? Choose 2 answers
A. Apply the "Order on Behalf of permission set to Service Cloud users.
B. Verify that the permissions for the B2C Commerce account support ‘Order on Behalf of’.
C. Verify that agents have a user record in Service Cloud and an account created in B2C Commerce.
D. Configure agents to use SSO between B2C Commerce and Service Cloud.
A company has a multi-cloud implementation that involves an Experience Cloud portal, Service Cloud for case management, and Marketing Cloud for customer interaction. The company wants all changes in Salesforce data—including creation, updates, deletion, and undeletion of a record—to be synchronized to its custom-built retail loyalty application in near-real time without significantly impacting the overall system performance. Which option is the most appropriate integration mechanism for this scenario?
A. Outbound Messages
B. Triggered Send Definition
C. Apex Trigger Callout
D. Change Data Capture
A company uses a Salesforce solution to sell one-off products and subscription-based products to its customers. However, the company wants to let customers save their payment details when buying products online using credit cards, in order to facilitate a oneclick ordering mechanism as well as an automatic payment for subscription-based item renewals. What should a Solution Architect recommend to store payment information while still maintaining security and compliance?
A. Store Base64 encoded payment card details.
B. Hash and store the payment card details.
C. Store raw payment card details on the customer's profile.
D. Store a tokenized value for the payment card.
A company wants to add Salesforce Order Management to their existing B2C Commerce, Service Cloud, and Sales Cloud integration. Their current sales process lets sales reps build quotes, create orders, and process reduction orders for refunds as part of their sales channel workflow. Their B2C Commerce order objects also include multiple custom attributes that the merchant's current Order Management System uses to allocate orders to the correct distribution center for fulfillment.When enabling Salesforce Order Management, what potential concerns will the merchant need to work through?
A. Salesforce Order Management does not allow for fulfillment rules across multiple
distribution centers without the use of an AppExchange package or custom Apex triggers.
B. Reduction Orders and Order Management change orders conflict if both are enabled in the same Org and require the use of Record Types and Apex Triggers or Validation Rules to avoid conflicts.
C. Custom attributes on B2C Commerce Orders are not natively supported for Salesforce Order Management integrations and require custom Apex development to handle mapping.
D. Salesforce Order Management integrates natively with B2B Commerce when both products reside within the same Org but requires the use of a customizable B2C Commerce cartridge to import data from a B2C Commerce instance.
A company uses PersonAccounts to store customer information in Sales Cloud and now wants to map its customer records in Marketing Cloud. What should a Solution Architect recommend?
A. Sync Account object using PersonContactId to access the Contact.
B. Sync Account object using PersonSubscriberld to access the Contact.
C. Sync Contact object using PersonAccountld to access the Account.
D. Sync Contact object using PersenSubscriberld to access the Account.
A company is in the process of defining the right systems to deliver key capabilities for its B2C business. The company has about 2 million customers, each placing an average of 100 orders each year through its existing B2C Commerce platform.The company needs a system that can: • Deliver a full list of all customer orders throughout their engagement lifetime • Provide lifetime engagement tracking and history of the customer • Calculate the lifetime value of customers based on their orders Which three systems should a Solution Architect recommend to meet the company's requirements' Choose 3 answers
A. Salesforce Order Management
B. Service Cloud
C. Sales Cloud
D. Marketing Cloud
E. Heroku
Northern Trail Outfitters (NTO) is implementing B2C Commerce and Service Cloud as part of an IT transformation project focused on improving the customer experience across all channels. As part of the Service Cloud implementation, there will also be a service portal implemented using Experience Cloud so that customers can better self-serve for the most common use cases. NTO customers are also heavily engaged on social services, so anything that can help them use their existing social accounts to log in will be essential to a great customer experience.Which two things should a Solution Architect recommend to cover NTOs identity needs?Choose 2 answers
A. Define a user registration handler to support user provisioning and authentication via
social services like Google and Facebook.
B. Leverage Salesforce Identity as the identity provider to centralize authentication for both
Experience Cloud and B2C Commerce in one place.
C. Leverage B2C Commerce as the identity provider for both Storefront and the Service
Portal.
D. Use Salesforce CDP, which automatically syncs profiles and authentication information
across systems.
A company is using Service Cloud, B2C Commerce, and Marketing Cloud to provide an end-to-end B2C solution. The company does not use MuleSoft or any other integration middleware and does not plan on using them in the near future. The company has about 10 million customers with a growth rate of 10% year over year, On average, each customer raises 10-50 support tickets each year, Each ticket may contain multiple comments, responses, and attachments. There is a need for the service agents to have visibility on customer tickets for up to 5 years. What approach should a Solution Architect recommend in order to deliver the desired functionality given the company's expected growth over the next 5 years, while still adhering to the platform's governor limits?
A. Capture and resolve tickets using the capabilities of Service Cloud. Archive resolved
cases and related data into Heroku and display them back in Service Cloud using
Salesforce Connect.
B. Capture and resolve tickets using the capabilities of Service Cloud. Archive cases and
related data older than a year in Big Objects and delete records that are more than 5 years
old.
C. Capture and resolve tickets using the capabilities of Service Cloud, Use the Service
Cloud console to display cases and related data raised by a customer in the past 5 years.
D. Capture and resolve tickets using the capabilities of 852C Commerce. Archive cases
and related data older than a year in Big Objects and delete records that are more than 5
years old.
A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics. Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign? Choose 2 answers
A. Use SMS as a channel due to its significantly higher engagement rate as compared to
email
B. Generate personalized coupon codes in B2C Commerce and send them through
Marketing Cloud to be able to effectively track impact of campaigns
C. Use CRM Analytics to analyze customer engagement history over the last 24 months
D. Configure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder
Universal Containers (UC) is in the process of implementing a B2C Commerce site for their storefront, and Experience Cloud for their support and help desk. UC wants to ensure that there is a single login and data experience between the two sites while also being relatively seamless.Given the need for a single login experience, what should the primary system be for all authentication?
A. Salesforce Identity
B. B2C Commerce
C. Service Cloud
D. Experience Cloud
An ecommerce company has one B2C Commerce Primary Instance Group with three storefronts and is considering Marketing Cloud for email messaging and customer journey orchestration. The company has a strong desire to implement product recommendations in their email messaging as well as implement the abandoned cart use-case. Which two approaches should a Solution Architect recommend to ensure that the company can implement solutions that align with their requirements? Choose 2 answers
A. Implement Marketing Cloud with a single business unit as that unit can share its product
catalog across the three B2C Commerce storefronts and generate storefront-specific
product recommendations.
B. Implement a separate business unit for each B2C Commerce storefront to ensure that each storefront has its own Marketing Cloud product catalog from which product recommendations will be driven.
C. Implement abandoned cart using Marketing Cloud's Behavioral Trigger feature and create an abandonment journey for all three storefronts from a single business unit. Marketing Cloud will manage ensuring that product recommendations are storefront specific via Marketing Cloud Einstein.
D. Implement abandoned cart using Marketing Cloud's Behavioral Trigger feature and create an abandonment journey for each storefront and their paired business unit. The B2C Commerce storefront must also be extended to re-create the customer's shopping cart with abandoned products.
Universal Containers has been using Service Cloud and recently decided to implement Marketing Cloud. There are many data quality issues in Service Cloud like duplicates and incomplete email addresses. They want to use Marketing Cloud to send personalized communications Which two recommendations should a Solution Architect make when suggesting a migration strategy from an existing Service Cloud implementation to a new Marketing Cloud one? Choose 2 answers
A. Fix the data quality issues in Service Cloud before migrating to Marketing Cloud.
B. Use Customer Data Platform (CDP) to synchronize data between Service Cloud and Marketing Cloud.
C. Map Contact, Lead, and Account objects within Marketing Cloud to enable personalization.
D. Build a custom connector between Service Cloud and Marketing Cloud that will remove the duplicates.
Northern Trail Outfitters (NTO) is beginning an implementation of B2C Commerce, Service Cloud, and Marketing Cloud from legacy applications. NTO's Data Management team is working on a data migration strategy and has to consider the complexity of the systems involved.What should Marketing Cloud be the single source of truth of in this multi-cloud scenario'5
A. Individuals attributes such as name, address, birthday, and email
B. Customer journey flow
C. Order history
D. Customer product affinity
A company wants to use the Salesforce Platform for their needs. They need a marketing solution, an online ordering platform, and a b solution for service agents, The goal of the company is to provide end-to-end support for their customers. What is an example of a deliverable that the Solution Architect should provide to make sure the company understands the solution that is needed?
A. Technical Design Specification showing the data mapping/model and systems
integration
B. Final design document for storefront pages and service agent experience
C. Email templates and copy for suggested marketing emails
D. Organization chart of the company completed by the Solution Architect
A company uses B2C Commerce to capture customer orders and then uses an ETL tool to send the orders to an ERP system for processing. The company also uses Service Cloud and would like to display the processed orders in that system as well, in case their service reps need to refer to an order. However, the order data itself does not need to be copied. Which tool can a Solution Architect use to meet this requirement?
A. Remote Process Invocation
B. Salesforce Connect
C. Streaming API
D. Batch Data Synchronization
Key business stakeholders have asked for a new business requirement that requires a multi-cloud solution design using self-service commerce, a service agent console, and marketing communication. A Solution Architect was brought in to lead the end-to-end solution design and delivery. Which two actions should the Solution Architect take to accurately capture these requirements' Choose 2 answers
A. Set up DevOps processes and environments in preparation for the discovery
workshops.
B. Design the solution and hand it off to the delivery team to start to build and test it.
C. Include functional and technical experts across discovery workshops to ensure
requirements and priorities are captured.
D. Draft a requirements and process document. Invite key business and technical/design team stakeholders to review and approve.
As part of a digital transformation initiative. Universal Containers (UC) wants to start a new project to implement Salesforce Platform, Marketing Cloud, and B2C Commerce. They have mapped the requirements and captured the user stories, including non-functional requirements. Almost all requirements touch all three clouds.UC wants to go-live with all functionality in three years, but the executive team would like to see the benefits and return on investment sooner than that. What should the Solution Architect recommend in order to align with the executive team's request7
A. Build and test the functionality across all clouds at once and deploy to production at the
end of the three years.
B. Go-live with Sales and Service cloud functionality first, followed by Marketing Cloud, and
then B2C Commerce.
C. Reduce the overall timeline by removing most non-functional requirements around
reliability and performance.
D. A multi-phased approach with functionality across all clouds delivered to production in
each phase
Northern Trail Outfitters (NTO) is a clothing and outdoor specialist retailer. NTO has had success with its B2C store using B2C Commerce, supported by Service Cloud and Marketing Cloud for customer service and email campaigns, respectively. Now, NTO wants to increase its revenue by making personalized product recommendations using Einstein Web & Email Recommendations in Marketing Cloud. These recommendations should be consistent across email, storefront, and service console. Which two things should a Solution Architect consider before recommending this approach? Choose 2 answers
A. The service console will need a customized Lightning component to display the
recommendations,
B. Product Catalogs can be configured natively to sync from B2C Commerce to Marketing
Cloud using a point and click configuration.
C. Each storefront should be linked to its own Marketing Cloud Business Unit to ensure
relevant recommendations.
D. Email should be used as the unique identifier since B2C Commerce and Service Cloud
may not have the Marketing Cloud Contact Key.
Northern Trail Outfitters (NTO) operates its website on B2C Commerce. NTO recently decided to update its Customer Service from a bespoke solution to Service Cloud. NTO currently has around two million customer records in its B2C Commerce database that need to be migrated into Service Cloud. What should a Solution Architect recommend to export all the customer data from B2C Commerce and import into Service Cloud without additional development7
A. Export the data using B2C Commerce APIs, and import it into Salesforce using Data
Loader.
B. Export the data using B2C Commerce APIs, and import it into Salesforce using Data Import Wizard.
C. Export the data using Business Manager, and import it into Salesforce using the Data Import Wizard.
D. Export the data using Business Manager, and import it into Salesforce using Data Loader.
A luxury retailer is about to implement B2C Commerce and Marketing Cloud for their online presence. They are well known for being open with their customers when it comes to their customers' purchases. For example, if a customer asks for a record of their recent purchases, they provide it very quickly within their stores. They would like this to reflect in their online presence as well. Given that requirement and the requirement to adhere to global data privacy acts, what are two out-of-the-box features the retailer should enable across these clouds when it comes to providing customers access to their own data? Choose 2 answers
A. Use the Contact Data Portability report in Marketing Cloud to create a report containing
subscriber data related to a single contact.
B. Use the Customer Data Snapshots report in Commerce Cloud to create a report containing purchaser data related to a single customer.
C. Use the Contact Data Snapshots report in Commerce Cloud to create a report containing purchaser data related to a single contact.
D. Use the Customer Data Portability report in Marketing Cloud to create a report containing subscriber data related to a single customer.
An existing Salesforce customer has B2C Commerce, Service Cloud, and Marketing Cloud, but none of their customer data is integrated. Marketing Cloud has around 2 million subscribers using email address as the subscriber key, B2C Commerce has 750,000 registered customers, and Service Cloud only has records for about 50.000 customers who have previously created support cases or contacted customer service. What is the optimum sequence of events a Solution Architect should follow when integrating customer data across these systems?
A. Marketing Cloud Subscriber Key Migration, Load Marketing Cloud Subscribers into
Service Cloud, Load Service Cloud
Contact IDs into Marketing Cloud, Load B2C Commerce customers into Service Cloud,
Enable Marketing Cloud Connect
B. Load B2C Commerce customers into Service Cloud, Load Marketing Cloud Subscribers
Into Service Cloud, Load Service Cloud Contact IDs into Marketing Cloud, Marketing Cloud
Subscriber Key Migration, Enable Marketing Cloud Connect
C. Load B2C Commerce customers into Service Cloud, Load Service Cloud Contact IDs
into Marketing Cloud, Marketing Cloud Subscriber Key Migration, Load Marketing Cloud
Subscribers into Service Cloud, Enable Marketing Cloud Connect
D. Marketing Cloud Subscriber Key Migration, Enable Marketing Cloud Connect, Load
Marketing Cloud Subscribers into Service Cloud, Load Service Cloud Contact IDs into
Marketing Cloud, Load B2C Commerce customers into Service Cloud
Northern Trail Outfitters (NTO) recently implemented the Service Cloud Connector between B2C Commerce and Service Cloud. They released a new feature that allows customers to add their favorite National Park to their profile. After an attempt to help a customer, a service agent informs the Director of IT that they cannot see or update the new National Park value on the profile in the Service Cloud console. What should the Solution Architect keep in mind to avoid data exchange issues after implementation?
A. Check the fieldMapping custom settings in Service Cloud to confirm the nationalParks
attribute was mapped from the Commerce Profile to the Service Contact
B. Check the field-level security for nationalParks is set to read only
C. Check that the nationalParks value was added to the Profile Custom Object in B2C Commerce
D. Check that the nationalParks value is defined in the json of the B2C Commerce Customer Data API
Universal Containers is about to expand from their existing product efforts around watches into creating smart watches. These watches are intended to integrate with the users smart phone but also gather and collect health data from the watch and the phone. Universal Containers has never had to manage or work with health related data and are concerned about how to go further while still keeping their users trust. What is a next step a Solution Architect should suggest to provide UC the kind of understanding they are looking for"? Choose 1 answers
A. Run a Journey Mapping Workshop to understand the users' interactions with the system
B. Does the team need front-end development capabilities?
C. Run a Consequence Scanning Workshop to understand the impact of the work
D. Run a Requirements Gathering Workshop to start creating the build requirements
E. Speak with a Legal Expert in regards to HIPPA and PHI Data
A retail company uses B2C Commerce and Marketing Cloud to enable cross-cloud communication on behalf of its customers. As part of the newsletter signup journey, the company would like to send a coupon code to each customer 3 days after registration. Once the coupon code has been redeemed, the company would like to alter the customer's journey to stop reminder emails. Which two configuration steps should a Solution Architect take to ensure the customer's journey is updated after the coupon code is used? Choose 2 answers
A. Create a service definition in B2C Commerce that points to Marketing Cloud's REST
API.
B. Create a service definition in B2C Commerce that points to Marketing Cloud's SOAP
API.
C. After purchase, use Marketing Cloud to request coupon redemption details from the B2C
Commerce service definition.
D. After purchase, use the B2C Commerce service definition to send redemption data to
Marketing Cloud.
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