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Salesforce Customer-Data-Platform Sample Questions

Question # 1

A Telecom company’s customer has requested their personal data be deleted Customer
data in -------following actions should be performed to submit a data deletion request
inCDP?(Choose 1)

A. Useconsent API to request restriction of processing
B. Update consent flag in the Marketing Cloud Engagement datastream to submit -----
C. Update preferences and Consent in all Activation channels
D. Use Ingestion API to submitrestriction of processing

Question # 2

Marketing Cloud Customer Data Platform creates a setup automations--------support data
transfer between the two products by default----Bundle

A. All Business Units in the Marketing Cloud Account with Email Activity
B. All Business Units in the Marketing Cloud Account
C. All Business Units in the Marketing Cloud Account for which connected CDP
D. Top level (Enterprise) Business Unit in the Marketing Cloud Account

Question # 3

Which formula function should a DataSpecialist use to create composite key if the primary
key is not
available in the data stream?


Question # 4

Whatcan cause a published schedule to be skipped?

A. Segment criteria is not correct
B. Activation schedule is paused
C. Segment has 0 records
D. Too many schedules at same time

Question # 5

When setting up the data source object or schema for data ingestion what are the three
options availablein CDP?

A. Other Data
B. Engagement Data
C. Order Data
D. Profile Data
E. Event Data

Question # 6

What is a key driver of value for Salesforce CDP?

A. The ability to enable integrations via api’sbetween different systems within anorganization
B. The ability to sell customer data
C. The ability to merge customerinformation from various systems to create a single view ofthe customer
D. The ability to enable seamless customer transactions

Question # 7

Aretail customer wants to bring customer data from different source and wants to take
advantages of identity resolution so that it can be used in segmentation which object
should be used for activation member?

A. Subscriber
B. Unified Individual
C. Contact
D. Individual

Question # 8

Salesforce CDP supports these content file formats?

A. .txt
B. .csv
C. .tsv
D. .json

Question # 9

What is a Customer Data Platform?

A. A platform where end users can see datacollected about themselves
B. A platform to buy and sell advertising data
C. A social media platform
D. A platform that collects and stores data aboutcustomers

Question # 10

What is the primary object for an Organization, Individual, Affiliation Group, Member inthe
Information Model?

A. Membership
B. Party
C. Global Account
D. Individual

Question # 11

How does Identity Resolutionselect attributes for Unified individuals when there is ---
attribute----(Choose 1)

A. Leverage Match Rules
B. Leverage ReconciliationRules
C. Create additional Rule Sets
D. Create additional Contact Points

Question # 12

Which two options are available when configuring a segment publish schedule?

A. Manual refresh
B. Don’t refresh
C. Hourly
D. 24 hours

Question # 13

How can a marketer change attribute names to matchpersonalization in an

A. Set preferred attribute names when configuring activation
B. Update attribute names in the data stream configuration
C. Set preferred attribute names when configuring activation target
D. Update field names in thedata model

Question # 14

What are the two distinct phases of data management in CDP?

A. Data Ingestion
B. Data Actions
C. Data Modeling
D. Data Activation

Question # 15

What is the process of merging, cleaning and deduplicating data to a single ID mapped
back to a person?

A. Data Visualization
B. Data Unification
C. Data Cleansing
D. Data Mining

Question # 16

What must CDP admin user do first when settingup users in CDP?

A. Creates profile for each CDP user role
B. Assign permission sets
C. Configure Data Source
D. Set up each use as admin

Question # 17

What are the two steps of data setup process in Salesforce CDP?

A. Mapingested data to existing ingested data objects
B. Map ingested data to the Data Model
C. Establish a connection with the source data via Rest API
D. Preserve data with ingestion to data lake

Question # 18

Whichfunction does the Copy SOQL button perform in Data Explorer?

A. Copy SOQL for any formula fields in that object
B. Copy SOQL forthe current data view to clipboard and export
C. Copy SOQL for data export from Salesforce CDP
D. Copy SOQL for the current data view to clipboard

Question # 19

Which two features are impacted by the Time zone setting inCDP instance?[Corrected]

A. Ingestion Schedule
B. Activation Schedule
C. Identity Resolution publish schedule
D. Segmentation schedule

Question # 20

What is the maximum limit of the numberof records for Full Refresh Extract Method?

A. 10 million
B. 40 million
C. 50 million
D. No hard limit

Question # 21

What feature is usedin Segmentation to create relationships between the Related
attributes?(Choose one)

A. Containers
B. Database Expression Operators
C. Attribute Library
D. Streaming Insights

Question # 22

What are two benefits Customer Data Platform provides a company in relationto managing
customer data?

A. Data Stewardship
B. Unifying data silos
C. Single source of truth
D. Data Cleansing

Question # 23

Which data model defines thecomplete set of experiences that customers go through when
interacting with a company?

A. Party Data Model
B. Journey Data Model
C. Engagement Data Model
D. Case Data Model

Question # 24

Which field intherecommended source schema is not editable?

A. Field Label
B. Field API Name
C. Header Label
D. Data Type

Question # 25

When setting up a data stream, which field in the recommended source schema is not editable?

A. Standard Big Objects
B. Standard Objects
C. Custom Big Objects
D. Classic Encrypted Fields
E. Custom Objects

Question # 26

When setting up a data stream, which field in the recommended source schema is not

A. Data Type
B. Header Label
C. Field Label
D. Field API Name

Question # 27

What is the Subject Area for any Organization, Individual, or Member in the Cloud
Information Model?

A. Membership
B. Global Account
C. Individual
D. Party

Question # 28

Which of the following statements about CDP’s Web and Mobile Appconnector are True?

A. Tenant Specific Endpoint is auto-generated in CDP when setting up a Mobile or Web apconnectors
B. Mobile and Web SDK schema can be updated to delete an existing field
C. CDP admins can seethe status of Web or Mobile connector app on the app details page
D. Any Data Streams associated with Web or Mobile connector app will be automaticallyowned -----

Question # 29

Which two dependences can prevent a Data Streamfor being deleted?

A. A data stream attribute is used in Segmentation
B. A data stream attribute is used in Calculated Insight
C. A data stream attribute is mapped to a Data Modelobject
D. A data stream attribute is used in Activation

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