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Salesforce Data-Cloud-Consultant Sample Questions

Question # 1

A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains
a point balance for accrued hotel points and airline points within the same record. The
client wants
to split these point systems into two separate records for better tracking and processing.
What should a consultant recommend in this scenario?

A. Clone the data source object.
B. Use batch transforms to create a second data lake object.
C. Create a junction object in Salesforce CRM and modify the ingestion strategy.
D. Create a data kit from the data lake object and deploy it to the same Data Cloud org.

Question # 2

Which information is provided in a .csv file when activating to Amazon S3?

A. An audit log showing the user who activated the segment and when it was activated
B. The activated data payload
C. The metadata regarding the segment definition
D. The manifest of origin sources within Data Cloud

Question # 3

Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone,
and work phone as three separate fields for its customers on the Contact record. The
company plans
to use Data Cloud and ingest the Contact object via the CRM Connector.
What is the most efficient approach that a consultant should take when ingesting this data
to ensure
all the different phone numbers are properly mapped and available for use in activation?

A. Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone totheContact Point Phone data map object from the Contact data stream.
B. Ingest the Contact object and use streaming transforms to normalize the phonenumbers fromthe Contact data stream into a separate Phone data lake object (DLO) that contains threerows,and then map this new DLO to the Contact Point Phone data map object.
C. Ingest the Contact object and then create a calculated insight to normalize the phonenumbers,and then map to the Contact Point Phone data map object.
D. Ingest the Contact object and create formula fields in the Contact data stream on thephonenumbers, and then map to the Contact Point Phone data map object.

Question # 4

Which permission setting should a consultant check if the custom Salesforce CRM object is
not available in New Data Stream configuration?

A. Confirm the Create object permission is enabled in the Data Cloud org.
B. Confirm the View All object permission is enabled in the source Salesforce CRM org.
C. Confirm the Ingest Object permission is enabled in the Salesforce CRM org.
D. Confirm that the Modify Object permission is enabled in the Data Cloud org.

Question # 5

A customer is concerned that the consolidation rate displayed in the identity resolution is
quite low compared to their initial estimations.
Which configuration change should a consultant consider in order to increase the
consolidation rate?

A. Change reconciliation rules to MostOccurring.
B. Increase the number of matching rules.
C. Include additional attributes in the existing matching rules.
D. Reduce the number of matching rules.

Question # 6

When creating a segment on an individual, what is the result of using two separate
containers linked by an AND as shown below?
GoodsProduct | Count | At Least | 1
Color | Is Equal To | red
AND
GoodsProduct | Count | At Least | 1
PrimaryProductCategory | Is Equal To | shoes

A. Individuals who purchased at least one of any red’ product and also purchased at leastone pairof ‘shoes’
B. Individuals who purchased at least one 'red shoes' as a single line item in a purchase
C. Individuals who made a purchase of at least one 'red shoes’ and nothing else
D. Individuals who purchased at least one of any 'red' product or purchased at least one pair of 'shoes'

Question # 7

Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for
its Data Cloud users.
What should the consultant do to accomplish this?

A. Use streaming transforms to filter out Account data based on Country and map toseparate data model objects accordingly.
B. Use the data spaces feature and applying filtering on the Account data lake objectbased on Country.
C. Use Salesforce sharing rules on the Account object to filter and segregate recordsbased on Country.
D. Use formula fields based on the account Country field to filter incoming records.

Question # 8

Northern Trail Outfitters uses B2C Commerce and is exploring implementing Data Cloud to
get a unifiedview of its customers and alltheir order transactions.
What should the consultant keep in mind with regard to historical data ingesting order data
using the B2C Commerce Order Bundle?

A. The B2C Commerce Order Bundle ingests 12 months of historical data.
B. The B2C Commerce Order Bundle ingests 6 months ofhistorical data.
C. The B2C Commerce Order Bundle does not ingest any historical data and only ingestsnew orders from that point on.
D. The B2C Commerce Order Bundle ingests 30 days ofhistorical data.

Question # 9

A consultant wants to build a new audience in Data Cloud.
Which three criteria can the consultant include when building a segment?
Choose 3 answers

A. Direct attributes
B. Data stream attributes
C. Calculated Insights
D. Related attributes
E. Streaming insights

Question # 10

How does identity resolution select attributes for unified individuals when there Is conflicting
information in the data model?

A. Creates additional contact points
B. Leverages reconciliation rules
C. Creates additional rulesets
D. Leverages match rules

Question # 11

A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage
Bucket.
Which authentication type should the consultant recommend to connect to the S3 bucket
from Data Cloud?

A. Use an S3 Private Key Certificate.
B. Use an S3 Encrypted Username and Password.
C. Use a JWT Token generated on S3.
D. Use an S3 Access Key and Secret Key.

Question # 12

A user is not seeing suggested values from newly-modeled data when building a segment.
What is causing this issue?

A. Value suggestion is still processing and to be available.
B. Value suggestion requires Data Aware Specialist permissions at a minimum.
C. Value suggestion can only work on direct attributes and not related attributes.
D. Value suggestion will only return result for the first 50 values of a specific attribute.

Question # 13

A customer has multiple team members who create segment audiences that work in
different time zones. One team member works at the home office in the Pacific time
zone,that matches the org Time Zonesetting. Another team member works remotely in the
Eastern time zone.
Which user will see their home time zone in the segment and activation schedule areas?

A. The team member in the Pacific time zone.
B. The team member in the Eastern time zone.
C. Neither team member; Data Cloud showsall schedules in GMT.
D. Both team members; Data Cloud adjusts the segment and activation schedules to thetime zone of the logged-in user

Question # 14

A consultant is setting up a data stream with transactional data,
Which field typeshould the consultant choose toensure that leading
zeros in the purchase order number are preserved?

A. Text
B. Number
C. Decimal
D. Serial

Question # 15

A Data Cloud customer wants to adjust their identity resolution rules to increase their
accuracy of matches. Rather than matching on email address, they want to review a rule
that joins their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their
primary key.
Which two steps should the consultant take to address this new use case?
Choose 2 answers

A. Map the primary key from the two systems to Party Identification, using CRM ID as theidentification name for both.
B. Map the primary key from the two systems to party identification, using CRM ID as theidentification name for individualscoming from the CRM, and Marketing ID as the identification name for individuals comingfrom themarketing platform.
C. Create a custom matching rule for an exact match on the Individual ID attribute.
D. Create a matching rule based on party identification that matches on CRM ID as thepartyidentification name.

Question # 16

A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of
their customers.
Which object should the consultant use in identity resolution to perform exact match rules
on the
Loyalty ID?

A. Party Identification object
B. Loyalty Identification object
C. Individual object
D. Contact Identification object



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