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Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
A. Server-side campaign
B. Web campaign
C. Mobile campaign
D. Email campaign
What is the best practice naming convention for attributes?
A. UpperCamelCase
B. Lower_snake_case
C. Upper_snake_case
D. lowerCamelCase
What are three areas a business user can apply custom catalog dimensions?
A. Template filtering
B. Segmentation
C. Reporting
D. Recipe exclusions and boosting
E. Campaign targeting
A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?
A. Third party segment
B. Control group segment
C. A/B test segment
D. Location-based segment
What are IS machine learning powered algorithms called?
A. Machine Learning Tools
B. Einstein Recipe
C. Einstein Decisions
D. Data Science Workbends
Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?
A. Audience
B. Salesforce data
C. API
D. Date based
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ….. After viewing the homepage?
A. Immediate
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
A. ProductETL
B. Transaction ETL
C. Manual segment ETL
D. External email campaign events ETL
How often is the Event Stream report refreshed?
A. Every Day
B. Every 15 Seconds
C. Every 30 Minutes
D. Every hour
How quickly does interaction studio synthesize and activate date to gauge and respond to an individual’s in-the-moment intent, across channels?
A. 30 Seconds
B. 30 milliseconds
C. 1 second
D. 1 minutes
Which global templates do you select and customize to provide trending blog recommendations on the homepage?
A. Einstein content recommendation
B. Banner with CTA
C. Infobar with CTA
D. Einstein product recommendation
A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
A. Use a segment to setup a filter, then use the filter in campaign statistics
B. Use a segment to set a global goal
C. Use a segment to specify certain actions, which can be set as the goal for a campaign
D. Use engagement compare functionality to see the differences in key metrics and behaviours
Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?
A. Einstein recipes
B. Catalog items
C. Promotion
D. Einstein Decision
What are the three ways segments are used in Interaction studio?
A. Set goals and filters
B. Targeting for campaigns
C. Creation relatedlists within salesforce CRM
D. Analytics, trends and engagement
E. Recommending products
What are the three types of ingredients available for a recipe?
A. Catalog-based and Trending
B. Recommendations
C. Co-Occurrence
D. Machine Learning
E. Promotions
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