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A. Dynamic list
B. Completion action
C. Automation rule
D. Segmentation rule
A. Create an automation rule with rules to segment the prospects and actions send theemails
B. Create a list using a segmentation rule, then use completion actions on a form for theactions
C. Create a static list to segment the prospects, and then schedule email list sends withcompletion actions
D. Create a complex rule in Engagement Studio to segment the prospects, followed by aseries of action steps "
A. Update the “Opt Out” field on the prospect record
B. Remove the value in the ‘Pardot Hard Bounce’ field
C. Change the email address to a valid email address
D. Clear the “Do Not Email” field on the prospect record
A. Create a custom user role for Pardot Only users in Pardot.
B. Make sure the CRM username field on user records are empty.
C. Set the users as Marketing user roles in Pardot before enabling user sync.
D. Delete and recreate the specific users after enabling user sync.
A. Change each user's profile in Salesforce to the System Administrator role, which willcreate them as Administrator users in Pardot.B. Provide each user with a unique activation link to create their own Administrator userrecords in Pardot.
C. Import the users into Pardot and select the Administrator role on their Pardot userrecords.
D. Add users to the Marketing Users group from Marketing Setup in Salesforce and maptheir user profiles to the Administrator roles.
A. Use the Salesforce Mobile App "Send an Email" button.
B. Use the Salesforce "Send Pardot Email" button.
C. Use the Salesforce "Add to Nurture" button.
D. Use the Salesforce Mobile App "Add to Nurture" button.
A. Create emails with links to whitepapers for each product line and create completionaction to increase the prospect's score by 10 for one product line and 20 for the other.
B. Create scoring categories for each product line that calculates points based on theprospect's interaction with marketing assets related to those product lines.
C. Create completion actions on every asset to tag prospects based on the product linethey are interested in, filtering the score report by that tag.
D. Create page actions on each product line's web pages to notify users and increasescore when prospects visit each product line's section of the website.
A. The prospect is marked as do not email
B. The prospect is marked as opted out
C. The prospect is unassigned from its user
D. The prospect is sent to the recycle bin
A. Enable two-click unsubscribe in Pardot.
B. Move the unsubscribe link to the header of the email instead of the footer.
C. Immediately send prospects the resubscribe email template.
D. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
A. Account-based marketing completely replaces broad-based marketing.
B. Account-based marketing is only a good fit for certain industries.
C. Account-based marketing can be implemented in stages.
D. Account-based marketing personalizes experiences for prospects.
A. Build dynamic lists respectively based off of those form submissions.
B. Add a form completion action to add prospects to the right Salesforce campaign.
C. Track downloads in the form reports and build different lists for all submissions.
D. Add a form completion action to apply a tag with the name of the piece of content.
A. Prospect was deleted by a user
B. Prospect unsubscribed from an email
C. Prospect replied to an email
D. Prospect viewed a landing page
A. Connected Campaigns and Campaign Influence
B. Salesforce User Sync and Campaign Influence
C. Connected Campaigns and Engagement Studio
D. Campaign Influence and Marketing Data Sharing
A. User Notifications
B. Social Posts
C. Dynamic Content
D. User Signatures
E. Email Templates
A. Add form completion actions to first assign to the user and then to create a Salesforcetask.
B. Add form completion actions to first assign to the assigned user and then to notify theuser.
C. Add form completion actions to add to the engagement studio program and notify theassigned user.
D. Add form completion actions to send customized email with a call reminder to the salesuser.
A. By using a static list on the form's completion action that is used as the recipient list onthe program, then remove prospects from the static list before every end step in theprogram.
B. By using an automation rule to add prospects to a static list based on the form beingcompleted, then use that list as the recipient list on the program.
C. By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
D. By using a static list on the form's completion action, then start the program with a "FormCompleted" trigger so only prospects who completed the form will get the follow up actions.
A. Upload the white paper as a new File > Create a Custom Redirect to the white paper file> Create a new Email Template that contains the Custom Redirect link > Create a newForm with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
B. Upload the white paper as a new File > Create a Custom Redirect to the white paper file> Create a new Email Template with the CompletionAction "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create anew Form with the Completion Actions "Send autoresponder email"
C. Upload the white paper as a new File > Create a Custom Redirect to the white paper filewith the Completion Action "Adjust score :: +10" >Create a new Email Template that contains the Custom Redirect link > Create a new Formwith the Completion Actions "Send autoresponder email"
D. Upload the white paper as a new File > Create a new Form > On Step 4 of the FormWizard, check the box to "Redirect the prospect insteadof showing the form's Thank You Content" and specify the white paper file link > AddCompletion Actions "Send autoresponder email" AND"Adjust score :: +10" to the Form
A. Opportunity
B. Case
C. Contract
D. User
A. Create an automation rule that adds prospects to static lists to feed new programs aftereach entry.
B. Create dynamic content based on the "Repeated Engagement" field for use in theemails sent in the program.
C. Use rule steps to send prospects down unique paths in the program based on the"Repeated Engagement" field value.
D. Use the "Repeated Engagement" field to both suppress prospects from the originalprogram and add them to new programs.
A. Set the sender of the email as a specific user.
B. Set the sender of the email as a custom CRM user.
C. Set the sender of the email as the account owner.
D. Set the sender of the email as the assigned owner.
A customer is placing Pardot tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking. How would a consultant explain the difference?
A. First-party tracking is not an option in Pardot, while third-party tracking is.
B. First-party tracking is domain-based while third-party tracking is campaign-based.
C. First-party tracking tracks prospects across different website domains, while third-partytracking does not.
D. First-party tracking does not use cookies, while third-party tracking does.
A. Send an automated operational email to all prospects.
B. Send Engage emails to all prospect who are opted in.
C. Send a list email to all prospects who are opted in.
D. Send an operational email to all prospects.
A. Enable connected campaigns and campaign member sync > add files to Pardot withcompletion action: assign to user
B. Add custom redirects for each white paper > add completion actions: add to Salesforcecampaign and assign to user
C. Upload files to Pardot > create an engagement program with actions: add to Salesforcecampaign and assign to user
D. Create a form to gate each white paper > add completion actions: add to Salesforcecampaign and assign to user
A. Assign prospects to an existing user
B. Create new custom fields and populate field values
C. Permanently delete prospects
D. Undelete matching prospects from the Recycle Bin
A. Add the prospects to a suppression list to keep them from receiving marketing emailsuntil they are ready to purchase.
B. Reset the prospect's score to 0 and reassign to sales once they submit a form to showinterest.
C. Send the prospects a monthly newsletter with product demos or free trial offers.
D. Create an engagement program to send educational content and notify sales if theyengage.
A. The Country field has validation enabled and the updated field values did not matchexisting values.
B. The user who performed the import is not the assigned user listed on the remainingprospects.
C. The remaining prospects are in the Recycle Bin and the user did not select to undeletethem.
D. The remaining prospects’ email addresses contained domains from free ISPs such asYahoo and Google.
A. To always book a follow up call with prospects and record notes from the call in thePardot Notes field for future review.
B. To access the B2B Marketing Analytics app so they can look through the campaignsthat the prospects have engaged with over the last year.
C. To read the behavior score rationales to gain additional context around positive ornegative reasons a prospect is scored the way they are.
D. To read the lead score rationales to gain additional context around positive or negativereasons a prospect is scored the way they are.
A. The app will create unique datasets for each business unit.
B. There is an option to create a unique app for each business unit or one joined app for allbusiness units.
C. Each business unit can only have one associated B2B Marketing Analytics app.
D. Each dashboard will have an option to filter by business unit.
A. Filter existing prospect records to see which custom fields have the most data.
B. Review existing forms and landing pages to understand what data needs to becollected.
C. Ask their accounting team to review and select the five most helpful fields.
D. Pull a report of the data they intend to use for segmentation purposes.
A. Define default mail merge values for fields
B. Use HML conditional logic statements
C. Use HML merge field modifiers
D. Define page actions to replace field values
A. Add contacts to the program's Campaign as campaign members.
B. Export contacts from Salesforce and import them into Pardot.
C. Use the Add to List completion action on forms.
D. Use the Add to Nurture action on page layouts.
A. Import all prospect data and create a suppression list.
B. Import only the list of mailable prospects in Pardot.
C. Import unavailable prospects in Pardot; perform permission pass.
D. Import unmailable prospects in Pardot; mark as global opt-out.
A. True
B. False
A. Marketing data sharing rules on contact roles
B. Marketing data sharing rules on accounts
C. Marketing data sharing rules on opportunities
D. Marketing data sharing rules on prospects
A. Set up scoring categories > copy the web pages to Pardot landing pages > put landingpages into Pardot folders > create automation rule with criteria "prospect score in scoringcategory greaterthan 1" to send an autoresponder email
B. Set up scoring categories > put the web pages into folders in Pardot > set up customredirects for the web pages > add completion actions to the custom redirects to add to list >set the list as the recipient listof an engagement program
C. Set up scoring categories > create page actions associated with the scoring category >create adynamic list with criteria "prospect score in scoring category greater than 0" > set the list asthe recipient list of an engagementprogram
D. Set up scoring categories > create custom redirects associated with the scoringcategory > setcompletion actions to tag prospect > create an automation rule with criteria "prospect hastag new-product" to send an autoresponder email
A. Text
B. Number
C. Email
D. Phone
E. Email with valid mail server
F. Email not from ISPs and free email providers
G. Date
H. Password
A. CDAB
B. ABDC
C. CBDA
D. CDBA
A. The code is generated from a Salesforce campaign
B. Visitor filters can be added to Pardot to restrict tracking (clicks, visits, email notificationsetc) from certain IP addresses
C. Cookies will always expire after 10 years
D. Visitors and prospects that have "do not track" settings enabled on their browser will nothave their activities tracked while on your site.
A. Configure Users > Send daily visitor activity emails by state
B. Configure Users > Send daily prospect activity emails by owner
C. Configure Users > Send Salesforce Engage report emails by team
D. Configure Users > Send starred prospectactivity alerts by owner
A. Form Report: Impressions
B. Lifecycle Report: New Prospects Created
C. Form Report: Conversions
D. Form Report: Submissions
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