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Salesforce Salesforce-Marketing-Associate Sample Questions

Question # 1

A marketing associate at Cloud Kicks has created a promotional email and wants to send it
to internal marketing, compliance, and sales teams. The teams currently consist of 15
individuals each.
How should the associate send a preview of the promotional email to the internal teams?

A. Send a proof based on a Subscriber Preview.
B. Send to a test data extension in the test send.
C. Enter the email addresses under Recipient in the test send.

Question # 2

Cloud Kicks is sending an email and wants to avoid any auto-responses filling up the
customer service inbox so that support staff can respond to customer inquiries.
Which feature is configured in an account to meet these requirements?

A. Delivery Profiles
B. Reply Mail Management
C. From Address Management

Question # 3

A marketing associate has a list of contacts that needs to be imported into a data extension
from a text file.
Which type of data extension should the associate use to complete this task?

A. Standard data extension
B. Random data extension
C. Filtered data extension

Question # 4

The marketing team at Cloud Kicks has identified an audience for their upcoming journey
that will refresh daily using a data filter in Automation Studio.
Which entry source should an associate use for the journey?

A. Audience
B. Salesforce Data Entry Event
C. Data Extension

Question # 5

The marketing team at Northern Trail Outfitters is exploring how they can make their
promotional emails more engaging. Part of this is applying more Personalization Strings
and Dynamic Content Blocks.
How should an associate test if these emails are rendering properly before sending them
out?

A. Einstein Content Testing
B. Subscriber Preview
C. Journey Builder System Optimization

Question # 6

Which consideration should an associate keep in mind regarding the Marketing Cloud
Engagement All Contacts and All Subscribers lists?

A. All Contacts are included on All Subscribers once messaged via email.
B. All Contacts and All Subscribers are included on one list and cannot be separated.
C. All Contacts and All Subscribers are two separate lists with no overlap.

Question # 7

Cloud Kicks uses Marketing Cloud Engagement to launch targeted email marketing
campaigns to potential and existing customers.
What does the marketing campaign need to include in the email sends to meet CAN-SPAM
requirements?

A. Transactional Send Classification
B. URL link to privacy standards
C. Physical mailing address

Question # 8

Northern Trail Outfitters has been running an email marketing campaign for 6 months. The
head of sales wants to know how many new sales leads this email campaign is generating.
Which marketing metric should the associate present to the head of sales?

A. Clicks
B. Conversions
C. Impressions

Question # 9

The marketing team at Northern Trail Outfitters is exploring helpful features from
Salesforce and third parties to assist with their marketing operations.
Which site serves as a marketplace with ready-to-install applications to extend Salesforce
products and functionality?

A. Salesforce AppExchange
B. Salesforce Store
C. Salesforce Idea Exchange

Question # 10

Cloud Kicks (CK) is sending an email to announce a new shoe to its whole customer base.
CK informed its gold tier members last week and wants to avoid re-sending the email to
that audience.
How should the marketing associate accomplish this?

A. Use the customer base data extension as the target and the gold tier data extension asexcluded.
B. Create a random data extension and suppress gold tier members from the customerbase data extension.
C. Use a data extension that includes only tiered members that opened the previous email.

Question # 11

The marketing team at Northern Trail Outfitters is launching a reengagement program in an
effort to regain some of its lapsed subscribers. They target a part of their lapsed subscriber
suppression list and, after the first attempt, the bounce rate is higher than normal.
What is causing the deliverability issue?

A. Customers had previously unsubscribed from All Subscribers.
B. Email addresses have been flagged by List Detective.
C. Email addresses no longer exist with the service provider.

Question # 12

The marketing team at Cloud Kicks notices that several hard bounces have occurred in
their last email send.
What is causing the email to hard bounce?

A. The recipient's mailbox is temporarily unavailable.
B. The subscriber's mailbox is full.
C. The email address is invalid.



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