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Northern Trail Outfitters (NTO) wants to send a special message to subscribers who haveinteracted with its email messages within the same journey.Which Journey Builder activity should NTO use to help create a segment of thosesubscribers?
A. Decision Split
B. Random Split
C. Engagement Split
A marketing associate at Northern Trail Outfitters is preparing to send a promotional emailand needs to send a test email to a specific stakeholder.Which method should the associate use to send the email?
A. Create a Single Send journey with two activities; the first to create a new contact for thestakeholder and the second to send out the email.
B. Add the stakeholder's email address to a Triggered Send data extension and configurea one-off Triggered Send.
C. Generate and preview the email in Email Studio, and manually enter the stakeholder'semail address and send a test.
Cloud Kicks wants to ensure it has the highest quality contact information for newlyacquired email signups.Which method helps to minimize bad data?
A. Double opt-in confirmation
B. Mobile SMS keyword opt-in confirmation
C. Smart capture opt-in confirmation
A marketing associate is tasked with making changes to an existing journey by reorderingthe emails it contains.How should the associate meet this requirement?
A. Create a new journey version.
B. Create a new journey.
C. Copy the existing journey.
The marketing team at Cloud Kicks wants to easily report the average open rate across allemail sends from journeys this month.What should a marketing associate use to retrieve this information?
A. Analytics Builder Reports
B. Intelligence Reports Email Dashboard
C. Journey Analytics in Journey Builder
Northern Trail Outfitters wants to ensure its subscribers receive communications that bestfit their needs and wants.Which options allow for a subscriber to opt-out within Marketing Cloud Engagement?
A. Global Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe
B. Global Unsubscribe, Universal Unsubscribe, Data Extension Unsubscribe
C. State Level Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe
Northern Trail Outfitters wants to ensure its subscribers receive communications that bestfit their needs and wants.Which options allow for a subscriber to opt-out within Marketing Cloud Engagement?
A. Global Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe
B. Global Unsubscribe, Universal Unsubscribe, Data Extension Unsubscribe
C. State Level Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe
A marketing associate at Northern Trail Outfitters wants to send the final copy of the emailin Content Builder to a group of 25 stakeholders. However, when they try to select the dataextension in the Preview and Test section, the data extension is not visible.What is the reason the associate cannot see the data extension?
A. The data extension has the Is Testable flag unchecked.
B. The data extension is empty and cannot be used for testing.
C. The associate has insufficient user permissions to perform a test send.
A marketing associate at Northern Trail Outfitters (NTO) notices the number of hardbounces increased after the most recent send. Recently, NTO:• Updated its Commercial Send Classification• Incorporated a list of additional contacts gathered from an industry event into a sendabledata extension• Tested new subject lines in its email campaignsWhat is causing the high bounce rate?
A. The newly added contacts had NOT given consent for email marketing.
B. Some newly added contacts' email addresses were invalid.
C. The updated subject lines triggered spam alerts and the emails were flagged as junk.
Which key allows marketers to manage customers subscribed to multiple channels as oneunique profile?
A. Primary Key
B. Contact Key
C. API Key
Cloud Kicks wants to build trust with customers by creating an onboarding campaign thatwelcomes them.Which marketing practice should the associate apply?
A. Include personal data for the customer to easily access.
B. Utilize first-party data to personalize the customer experience.
C. Promote products that the customer might be interested in.
A marketing associate at Cloud Kicks has a list of contacts that needs to be imported into adata extension which has the following three attributes:•ContactID contains the unique identifier for the contact•MobileNumber contains the mobile number of the contact•EmailAddress contains the email address of the contactWhich option should the associate use as the primary key of the data extension to ensureno duplicates are included in the data?
A. EmailAddress
B. MobileNumber
C. ContactID
A marketing associate at Cloud Kicks is reviewing the Journey Health Panel in MarketingCloud Engagement to learn about a journey.Which components will the associate be able to see?
A. Goals, Population, and Alerts
B. Click Rate, Bounce Rate, and Alerts
C. Unsubscribes, Delivery Rate, and Goals
The marketing team at Cloud Kicks needs to ensure a subscriber has the right to erasure,also known as the right to be forgotten.Which data privacy policy does this fall under?
A. CAN-SPAM
B. GDPR
C. HIPPA
A new marketing associate at Northern Trail Outfitters wants to learn how to use MarketingCloud Engagement.Which resource provides knowledge checks and community-centered assets?
A. Salesforce Help & Training
B. Knowledge Base
C. Trailhead
The marketing team at Cloud Kicks wants to set up a form on a landing page to collectcontact information to a data extension in Marketing Cloud Engagement.Which functionality should the associate use?
A. Web Collect
B. MobileConnect
C. Smart Capture
Cloud Kicks sends a digital receipt for all online orders. The receipt needs to be sent evenif the subscriber has previously unsubscribed.What should an associate use at time of send?
A. A Send Classification with honor list-level opt outs checked
B. Commercial Send Classification
C. Transactional Send Classification
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