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Salesforce CRT-550 Sample Questions

Question # 1

The marketing team at Northern Trail Outfitters is new to marketing Cloud and has very
little coding experience. The team would like to take their built audience and serve
personalized content based on a field in the data extension.
Which solution the consultant recommend?

A. Separate template-based emails
B. Reference Content Blocks
C. AMPscript
D. Dynamic Content Blocks

Question # 2

Which customers would benefit most from purchasing a Sender Authentication Package
(SAP)?

A. A growing consumer brand that expects to send 500,000 emails per month and wouldlike email branding to be consistent with its domain,
B. A nonprofit organization that sends roughly 50,000 newsletter emails per month.
C. A growing retailer that currently leverages Marketing Cloud's MobileConnect andMobilePush.
D. A customer who wants to share another IP within their account structure and isunconcerned about branding at this time.

Question # 3

Northern Trail Outfitters wants to capture dietary preferences for Contacts who have
registeredfor an upcoming launch event. They have created a data extension of Contacts
who have registered for the event and will send them an SMS message from
MobileConnect asking them to reply with their dietary preference. When Contact reply to
SMS message, theresponse message will be inserted into a data extension using
AMPscript.
Which two MobileConnect templates should be used to send the SMS message and
capture the responses?

A. Text Response
B. Info Capture
C. Outbound
D. Data Capture

Question # 4

Northern Trail Outfitters wants to include a 'view online' link in an email template to enable
users to view a web page version of the email.
Which personalization string should they include as the hrefattribute in the link?

A. %%view_as_webpage%%
B. %%view_email_url%%
C. %%vawp%%
D. %%view_online%%

Question # 5

Northern Trail Outfitters is sending to an audience of over one million subscribers.They will
use 10 different personalized fields in the email which reside in multiple data extensions.
The goal is a timely email send from start to finish as it contains a limited quantity, first
come-first served, special offer.
How should they accomplishthis task?

A. Create and populate profile attributes for each of the 10 data extension fields andschedule a send with high priority.
B. Enable Send Throttling on high to ensure the speed Is increased to process the email asfast as possible.
C. Use the Lookup AMPscript function in the email to pull the fields from the dataextensions for each subscriber.
D. Create and send to a sendable data extension containing those needed fields using aquery activity.

Question # 6

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to
leverage it within Journey Builder. They have approximately 10 million customers and the
data needs to be available with a delay of no more than 30 minutes. Only customers where
the consent checkbox is selected in Sales Cloud should be imported, which represents
approximately half of their customer database
What should they implement?

A. All Subscribers, since these are synchronized in real time
B. Import from Salesforce Report in Automation Studio
C. Event Data from the Entry Event in Journey Builder
D. Synchronized Data Extensions with a filter

Question # 7

Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who
have bought a tent from their website. They want to set up month-long welcome Journey
which sends emails specific to the purchase such as the type of tent, they average
accessories for the tent, and care of the tent at different points throughout the Journey.
NTO also reorganizes that due to their .. princes, they have had customers purchase more
than one tent within a month.
What type of data should be used in the Decision Splits in their Journey to make sure the
choices reflect the correct tent?

A. Journey Data
B. Salesforce Data
C. Contact Data
D. Entry Data

Question # 8

A customer wants to send an email confirming opt-in when someone signs up for their
emails via a form on their website. Theemail should arrive within a few minutes of
completing the form, and all of the form data needs to be stored in Marketing Cloud to
personalize the outgoing email. The customer has access to a developer for working with
APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?

A. Use the WSProxy via SSJS to deploy the email after capturing form data.
B. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
C. Usea Send Email activity in Automation Studio to run hourly and deploy emails.
D. Use a Triggered Send Data Extension to capture form data and deploy the email.

Question # 9

Northern Trail Outfitters wants to import new contacts gathered from anexternal web form.
The entries are being collected at high frequency, potentially thousands per minutes. The
data does not need to be immediately ingested into Marketing Cloud as it is used in a daily
scheduled automation.
What Should be recommended?

A. Create this as a Journey Data Source via Journey Builder.
B. Push each new record into Marketing Cloud vis Platform Event API on form submit.
C. Perform a daily bulk export to SFTP for import via Automation.
D. Recreate this external web form inside Marketing Cloud.

Question # 10

Northern Trail Outfitters want to query Marketing Cloud for send data across SMS, Push,
and email.
What would a consultant recommend?

A. Send Logs
B. Tracking Extracts
C. Contact History
D. _Send Data Views

Question # 11

Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?

A. Journey Data queried from main data extension
B. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
C. Journey Data using CRM Report Import Activity to Salesforce Data Extension
D. Contact Data using Synchronized Data Sources

Question # 12

Northern Trail Outfitters has a data extension that stores all of their orders. They want to
send out a dally email for orders with their status changed to 'shipped' that day through a
journey.
Which two methods should be used to filter entry into the journey?
Choose 2 answers

A. Filter Activity
B. Entry Source Filter
C. SQL Query
D. Decision Split

Question # 13

Northern TrdH Outfitters (NTO) racentfy launched a MR loyalty program. NTO wants to
offer a signup bonus to subscriberswho have made purchases In the last 6 months, but are
yet to be loyalty members. Which integration should allow NTO to select an audience of these subscribers'

A. Behavioral Triggers
B. Advertising Studio
C. Markating Coud Customar Data Platform
D. ContactBuilder Attribute Groups

Question # 14

A customer manually imports records for sending. Each record contains a warehouse ID
that is shared between Marketing Cloud and a third-party system. The customer does not
have developer resources, but wantsto include the warehouse ID in their tracking
parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?

A. Use personalization strings created by selecting the data extension.
B. Use AMPscript variables created from each field in the data extension.
C. Use Dynamic Content rules to select a content area for each subscriber.
D. Use Guide Template Language created for each field in the data extension.

Question # 15

Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS
tocontacts located in the United States. They notice new SMS contacts are not receiving
messages, and the mobile number in the Salesforce Entry Data Extension was missing the
country code.
How could they resolve this issue?

A. Select 'Normalize Phone Number*in Journey settings.
B. Format the phone field in Salesforce as +l[phonenumber],
C. Select 'US' as the sending country in SMS activity.
D. Configure the phone field in Salesforce as US locale.

Question # 16

A customer is creating a re-engagement campaign. The Campaign only targets subscribers
who have had emails fail at send time due to heldstatus within the last 60days. The goal is
to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?

A. Use SQL Query and Import activities from Automation Studio toinject the subscribersinto a data extension used as an Entry Source by Journey Builder
B. Use Tracking Extract, File Transfer, and Import activities from Automation Studio toinject the subscribers into a data extension used as an Entry Source by JourneyBuilder.
C. use Data Extension Extract and Import activities from Automation Automation Studio toinject the subscribers into a CloudPage used as an Entry Source by Journey Builder
D. Use SQL Query and File Transfer activities from Automation AutomationStudio to injectthe subscribers into an API Event used as Entry Source by Journey Builder

Question # 17

Northern Trail Outfitters wants to encourage customers who made a purchase on their
website without leaving a review to come back and review their purchase. They want to use
Journey Builder toautomatically inject contacts who meet these criteria into a Journey.
What product should be recommended?

A. Audience Studio
B. Web Analytics Connector
C. Data Studio
D. Google Analytics 360

Question # 18

Northern Trail Outfitters has masterdata extension of 880,000 subscribers they want to
randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?

A. Use Automation Studio with a random split activity.
B. Create a random data extension within EmailStudio.
C. Create a random data extension within Contact Builder.
D. Use Journey Builder with a random split activity.

Question # 19

A marketer wants to capture open-ended feedback from customers via SMS and write it to
a data extension.
How could MobileConnect be used to accomplish this?

A. Use a text-response message template with embedded AMPscript to capture theresponse.
B. Use an info capture message template to capture the response.
C. Use an outbound message template with embedded AMPscript to capture theresponse.
D. Use a vote/survey message template to capture the response.

Question # 20

A customer asks why the send time values with an email are notbeing added to a Send
Log.
Which two actions would successfully write send time variable to their Send Log?

A. Match an AMPscript variable name to a Send Log field.
B. Ensure the send log is linked in an attribute group.
C. Enable send logging to a data extension during send process.
D. Use the WriteToLog() AMPscript function in the content.

Question # 21

Northern Trail Outfitters wants to send an email to website visitors who add items to their
cart butfail to make a purchase. The email will include a list of products they added to theirshopping cart.
• A sendable data extension contains the contact information and a session ID field for
each subscriber who has abandoned their cart.
• A second dataextension contains a corresponding session ID field and product data for
each abandoned cart item, including product SKU, product name, quantity, price, and
image URL.
Which feature should be used to display the list of products for each subscriber in
thisemail?

A. Lookup AMPscript function
B. LookupRows AMPscript function
C. Dynamic Content Block
D. Enhanced Dynamic Content Block

Question # 22

Northern Trail Outfitters receives data from their point-of-sale system every night. The file is
placed on their Enhanced FTP, but there is not a consistent time or naming convention for
the file.
In which two ways should they set up their automation to import the data from the file on a
nightly bais? (Choose 2 answers)

A. %%BASEFILENAME_FROM_TRIGGER%%
B. %%BASEFILENAME_FROM_FILEDROP%%
C. Scheduled Starting Source
D. File DropStarting Source



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