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A. Use Salesforce's value
B. Use Marketing Cloud Account Engagement's value
C. Use the most recently updated record
D. All of the above
A. Include a link to the content in the Thank You Content of the form.
B. Redirect the prospect to a landing page that has a link to download the content bychecking the box labelled "Redirect the prospect instead of showing the form's Thank YouContent."
C. Redirect the prospect directly to the URL of the content by checking the box labeled"Redirect the prospect instead of showing the form's Thank You Content."
D. Create an email template that includes a link to your document. On your form, add acompletion action to "Send autoresponder email" and select the email template thatincludes the document.
A. Enable two-click unsubscribe in Marketing Cloud Account Engagement.
B. Move the unsubscribe link to the header of the email instead of the footer.
C. Immediately send prospects the resubscribe email template.
D. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
A. The prospect is marked as do not email
B. The prospect is marked as opted out
C. The prospect is unassigned from its user
D. The prospect is sent to the recycle bin
Which are Actions Available with Salesforce Connector (Choose three)
A. Add to Salesforce campaign
B. Assign prospect to queue
C. Assign prospect via Salesforce active assignment rule
D. Create a Salesforce event
E. Delete a Salesforce task
A. Don't use false or misleading header information
B. Don't use deceptive subject lines
C. Identify the message as an ad
D. Tell recipients where you're located
E. Tell recipients how to opt out of receiving future email from you
F. Honor opt-out requests promptly
G. Monitor what others are doing on your behalf
A. Filter existing prospect records to see which custom fields have the most data.
B. Review existing forms and landing pages to understand what data needs to becollected.
C. Ask their accounting team to review and select the five most helpful fields.
D. Pull a report of the data they intend to use for segmentation purposes.
A. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (formy prospects).
B. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
C. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions tonotify managers.
D. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.
A. Start a company blog and promote a few high-quality pieces of content.
B. Post content from other websites on your own site.
C. Hire an agency to create content.
D. Focus on creating as much content as possible.
How often does Marketing Cloud Account Engagement check for changes in Salesforce
A. 5 minutes
B. 1 hour
C. 2 minutes
D. 10 minutes
What is true about grading? [Choose two answers]
A. A prospect can be associated to multiple profiles.
B. You cannot change the default profile criteria
C. Matching or unmatching a criteria will result in an increase or decrease of the grade by ,or 3/3 of a grade.
D. All prospects start with a grade of D.
A. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed inthe last month.
B. Filter the dashboard by the highest sales activity in the Sales Activities by Accountschart.
C. Select the "Accounts" filter that allows filtering by accounts created within the last month.
D. Select the win percentage in the Revenue Win Percentage donut chart so the Accountswill be faceted by won deals.
A. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times inthe last 6 weeks, and the prospect has been active in the last 45 days".
B. Create a Segmentation rule with the criteria of "prospect has been emailed at least 2times in the last 6 weeks, and the prospect has been active in the last 45 days".
C. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
D. Create an Automation rule with the criteria of "prospect has been emailed at least 2times in the last 6 weeks, and the prospect has been inactive in the last 45 days".
A. Develop custom redirects in Marketing Cloud Account Engagement to use on the paidsearch ads.
B. Create new content for the paid search ads that direct to the home page.
C. Place additional navigation on the LenoxSoft home page.
D. Direct traffic from the ad to a Marketing Cloud Account Engagement landing pageinstead of the home page.
A. Salesforce B2B Integration user must be created.
B. User sync must be enabled in Marketing Cloud Account Engagement.
C. The Salesforce connector must be unpaused.
D. Salesforce fields must be synced to Marketing Cloud Account Engagement fields.
A. Create a completion action based on the Lead Status field value.
B. Create a dynamic list based on the Lead Status field value
C. Create an automation rule based on the Lead Status field value
D. Create a segmentation rule based on the Lead Status field value
A. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
B. PI Enable explicit bot protecting using reCAPTCHA
C. Include "Not you?" link to allow visitors to reset the form
D. Disable autoresponder emails on this form
A. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."
B. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago isgreater than 90 days".
C. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greaterthan 90".
D. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago isgreater than 90".
Which is true about Marketing Cloud Account Engagement API limits
A. No limits at all
B. All editions have 10 000 API limit
C. Marketing Cloud Account Engagement Growth Edition: Marketing Cloud AccountEngagement Plus Edition: 25 000 Marketing Cloud Account Engagement AdvancedEdition: 100 000
D. Marketing Cloud Account Engagement Growth Edition: 25 000 Marketing Cloud AccountEngagement Plus Edition: 50 000 Marketing Cloud Account Engagement AdvancedEdition: 100 000
Do hard bounces need to be removed from lists
What is the purpose of creating a Tracker subdomain? [Choose one answer]
A. To allow emails to be sent from your domain
B. To host all Marketing Cloud Account Engagement landing pages and forms on yourwebsite
C. To give a seamless transition between pages and form that you host and your MarketingCloud Account Engagement hosted assets.
D. All of the above
A. Prospect was deleted by a user
B. Prospect unsubscribed from an email
C. Prospect replied to an email
D. Prospect viewed a landing page
A. Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospectscore:: is less than:: 100, Action:: add to list.
B. Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector andProspect Score :: is more than :: 100, Action :: add to list
C. Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: isless than :: 10, Action :: add to list
D. Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connectorand prospect score :: is less than :: 100, Action :: add to list
A. Kiosk/Data Entry Mode
C. "Not you?" Link
D. Progressive Profiling
A. Automatically assign all prospects in Marketing Cloud Account Engagement and reviewthe Salesforce Connector user's permissions.
B. Create an Engagement Program in Marketing Cloud Account Engagement and verifythe Salesforce connector.
C. Manually assign all prospects in Marketing Cloud Account Engagement and verify theSalesforce connector
D. Regularly export data from Marketing Cloud Account Engagement and data load file intoSalesforce
A. Match records by CRM ID
B. Match records by Account ID
C. Match records by fuzzy match rules
D. Q Match records by email address
A. Primary - Campaign Source Attribution
B. Einstein Attribution
C. First Touch Model
D. Account-to-Opportunity Matching
What is true about the Salesforce connector [Choose two answers]
A. When connecting Marketing Cloud Account Engagement and Salesforce you only needto follow a connection wizard in Marketing Cloud Account Engagement.
B. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox orproduction environment
C. Only lead, contacts and accounts are synchronized from Salesforce to Marketing CloudAccount Engagement
D. Email is the unique identifier unless "allow multiple Prospects with same email address"is enabled.
A. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
B. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
C. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
D. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
It is possible for prospect to have less than 0 score
A. Dynamic list
B. Completion action
C. Automation rule
D. Segmentation rule
A. Set up a Marketing Cloud Account Engagement campaign, import necessary subscriberlists, and transfer email templates to Marketing Cloud Account Engagement.
B. Implement Marketing Cloud Account Engagement tracking code, set up emailauthentication, and create page actions for website views.
C. Create a folder structure, import, and map sales users, and transfer email templates intoMarketing Cloud Account Engagement.
D. Set up email authentication, import necessary subscriber lists, and transfer emailtemplates into Marketing Cloud Account Engagement.
A. Add engagement history lightning component to lead & contact page layouts.
B. Add emails to campaign start displaying engagement history metrics on campaigns.
C. Add engagement history activity related lists to lead & contact page layouts.
D. Add engagement history metrics related lists to campaign page layouts.
A. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagementemails
B. Enable Kiosk mode on the Marketing Cloud Account Engagement form
C. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
D. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form
There is Custom Field Type in Marketing Cloud Account Engagement called Email
A. The leads have been reassigned to a user who does not exist in that BU.
B. The field value the Marketing Data Sharing rule criteria is defined by has been updatedon the lead records.
C. The Marketing Data Sharing rule has changed and the leads no longer match thecriteria.
D. The prospects submitted a form that updated the field controlling the Marketing DataSharing rule for leads.
A. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violationof US CAN-SPAM laws.
B. After being given their consent, go into their Marketing Cloud Account Engagementaccount settings and enable operational emails sending.
C. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention intheir request to enable operational email sending that it is for non-marketing purposes.
D. Inform LenoxSoft that you would require written confirmation that they intend to use thisfeature for non marketing purposes prior to enabling the setting for them.
A. They will NOT continue to progress through the wait step andonce the engagement program is resumed the wait step will start where it left off.
B. They will continue through the wait step until they hit the end of it and once theengagement program is resumed, the prospect will immediately move on to the next stepeven if the engagement program pause was shorter than the wait step.
C. They will NOT continue to progress through the wait step and once the egagementprogram is resumed, they will start the wait step from the beginning.
D. They will continue to progress through the wait step until they hit the end of it and oncethe engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
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