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LenoxSoft wants to give users from their sales and marketing teams the power to exploreand visualize important data by using the Engagement History Embedded Dashboard.Which two steps should be completed so their users can begin exploring Marketing CloudAccount Engagement engagement data on the Salesforce campaign and Account records?Choose 2 answers
A. Create a custom Salesforce dashboard using both standard and custom Salesforcereports for each team.
B. Have each team member log in and reference the dashboard in the Analytics Studioapp.
C. Assign the Analytics View Only Embedded App permission set to each user who wantsto see the dashboard.
D. Place the Embedded Engagement History Dashboards on the desired object pagelayout using the Lightning App Builder.
LenoxSoft asks yOu about whether filtered prospects will be affected if they are registeringfor an event using your WebEx connector. What advice do you give them? You simplyremind them that since registering for an event is a completion action it will always runwhen a form is filled out.
A. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and MarketingCloud Account Engagement prospects who are filtered do not have completion actionsapplied to them.
B. That may happen occasionally, but they shouldn't worry too much since most filteredprospects are usually staff members.
C. Filtered prospects for the webinar either by removing the filter or having the filteredprospects register through the WebEx registration form itself.
D. Filtered prospects will not be registered for a webinar through a Marketing CloudAccount Engagement form, but you can still register your
LenoxSoft is using three Marketing Cloud Account Engagement Business Units: UnitedStates, South America and Canada. The marketing team for each business unit wants toensure only certain relevant opportunities sync to their business unit.What should be configured in order to meet this requirement?
A. Marketing data sharing rules on contact roles
B. Marketing data sharing rules on accounts
C. Marketing data sharing rules on opportunities
D. Marketing data sharing rules on prospects
Marketing is under pressure to provide their sales team with more leads. A MarketingCloud Account Engagement administrator is looking at the Pipeline Dashboard Report inthe B2B Marketing Analytics App and notices an extremely high number of prospectscompared to Marketing Qualified Leads (MQLs).Which two steps should increase the number of qualified leads being passed to sales?Choose 2 answers
A. Improve prospect data by adding fields to existing forms and making them required.
B. Increase their scoring threshold to give the Sales team the most qualified leads.
C. Improve lead qualification efficiency by using automation rules for prospect assignment.
D. Increase gated content on the website to provide more scoring opportunities.
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketingqualified. Once the leads become marketing qualified, the team wants to ensure the leadsare routed correctly with the assigned user being correctly reflected in Marketing CloudAccount Engagement.How could these requirements be met?
A. Develop a Salesforce report that is only shared with Marketing users then usecompletion actions to assign leads.
B. Assign to queue that Marketing users own then use active assignment rules to reassignthe leads.
C. Define market data sharing rules so Marketing can see prospects then use automationrules to assign the leads.
D. Create a list of prospects that only Marketing users can see then use user queues toreassign the leads.
LenoxSoft has a large database of leads and contacts in Salesforce. These leads andcontacts contain information stored in custom fields. They have not imported these leads orcontacts into Marketing Cloud Account Engagement or set up any custom fields inMarketing Cloud Account Engagement.What should their first step in Marketing Cloud Account Engagement?
A. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
B. Manually create and map custom fields in Marketing Cloud Account Engagement.
C. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
D. Enable custom field creation via the Salesforce Connector.
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leadsthat meet certain criteria under Job title and Industry, and adds them to a Salesforcecampaign. The Marketing Cloud Account Engagement connector is verified and theirexisting Salesforce records have been reviewed, but they have yet to sync this data toMarketing Cloud Account Engagement. Lenox wishes to replicate this process withinMarketing Cloud Account Engagement with the following requirements: - Prospects with ajob title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Basedon those requirements, which steps should Lenoxsoft prioritize to replicate their process?
A. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule withcriteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
B. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO ::Industry :: Software, action :: add to Salesforce Campaign
C. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule withthe criteria :: Job Title :: CEO :: Industry :: Software, action :: add to the Salesforcecampaign.
D. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO:: Industry :: Software, action :: add to Salesforce Campaign
LenoxSoft's corporate marketing team wants to ensure their website visitors who originatefrom Europe are able to opt into having their website activity tracked.How could this be accomplished?
A. Remove tracking code from the website and create new sites for each country.
B. Create visitor filters for prospects that are known to be located in Europe.
C. Enable tracking opt-in preferences for visitors from specific countries.
D. Enable tracking opt-in preferences for all website visitors.
You have been asked to create a form that gathers information from prospects. Thisinformation should be available in Marketing Cloud Account Engagement as well as acustom build community site. How would you achieve this?
A. Create a website form that integrates with a Marketing Cloud Account Engagement formhandler, details are submitted to the community site using Marketing Cloud AccountEngagement API.
B. Create a website form that submits the details to the community site and integrate it witha Marketing Cloud Account Engagement form handler.
C. Create a Marketing Cloud Account Engagement form and via an automation rule submitthe details to the community site.
D. Create a Marketing Cloud Account Engagement form and via completion actions submitthe details to the community site.
Administrators can reset passwords for users
A. True
B. False
How many Scoring Categories is it possible to create
A. 25
B. 100
C. 15
D. 50
LenoxSoft has purchased a list of prospects and wants to send emails to those prospectsin Marketing Cloud Account Engagement immediately. What is the correct way to handlethis?
A. Recommend that it is okay to send to purchased lists in Marketing Cloud AccountEngagement.
B. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP'sreputation.
C. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
D. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.
The LenoxSoft sales and marketing teams are looking for more insights into which leadsare most likely to buy based off of their engagements.What feature should be recommended?
A. Marketing Cloud Account Engagement Grade field
B. Einstein Behavior Score
C. Einstein Lead Score
D. Marketing Cloud Account Engagement Score field
"LenoxSoft's marketing team wants to track which of their white papers converts the mostnet new leads so they can write more like it.What actions should be taken to ensure they can report on the statistics in Salesforce?
A. Enable connected campaigns and campaign member sync > add files to MarketingCloud Account Engagement with completion action: assign to user
B. Add custom redirects for each white paper > add completion actions: add to Salesforcecampaign and assign to user
C. Upload files to Marketing Cloud Account Engagement > create an engagement programwith actions: add to Salesforce campaign and assign to user
D. Create a form to gate each white paper > add completion actions: add to Salesforcecampaign and assign to user
"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants tomake sure their new leads coming from marketing nurtures are allocated fairly.What should the Marketing Cloud Account Engagement administrator do to make sure newleads from nurture programs are properly routed in Salesforce?
A. Configure users > set up a round robin > have nurture programs assign prospects to theround robin
B. Configure users > set up a user group > have nurture programs assign prospects to theuser group
C. Configure users > set up a queue > have nurture programs assign prospects to thequeue
D. Configure users > set up a custom role > have nurture programs assign prospects tousers with the custom role
What access should sales and marketing users have to access embedded analyticsdashboards?
A. The "Analytics View Only Embedded App" permission set license
B. Marketing Cloud Account Engagement Administrator user role and the Marketing CloudAccount Engagement Permission set assigned
C. Marketing Cloud Account Engagement Permission Set and "View Reports" MarketingCloud Account Engagement user permission
D. Marketing Cloud Account Engagement user connected to a Salesforce user throughUser Sync
Which is not a standard role in Marketing Cloud Account Engagement? [Choose oneanswer]
A. Sales Manager
B. Marketing
C. Administrator
D. Sales User
A company's sales reps use the "Status" field in Salesforce to indicate where the lead is inthe sales funnel. A Marketing Cloud Account Engagement administrator wants to sendeach prospect a series of nurture emails when their sales rep updates their "Status" field to"Nurture." The administrator wants to automate this entirely inside of Marketing CloudAccount Engagement.How should this workflow be automated?
A. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce >Create an automation rule to detect the "Nurture" value > Automation rule sends anautoresponder email
B. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce >Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagementprogram to send emails
C. Create a report in Salesforce based on lead status of "Nurture" > Export and import intoMarketing Cloud Account Engagement > Create a list from import > Add as recipient list onengagement program
D. Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales alsoadd these "Nurture" leads to that list in Salesforce > Create an automation rule to sendemail based on list membership
LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign InfluenceAttribution Models in Salesforce. They want to understand which campaigns their prospectsare interacting with right before an opportunity closes.Which Campaign Influence Attribution model should they reference to understand this?
A. First Touch Model
B. Even Attribution Model
C. Last Touch Model
D. Salesforce Model
LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTAthey want to create a call campaign and anyone who doesn't click on the CTA they wantthem to eventually be deleted (sent to recycle bin). What objects in Marketing CloudAccount Engagement & SFDC would you use?
A. Marketing Cloud Account Engagement Engagement Program
B. Salesforce Queue
C. Marketing Cloud Account Engagement Automation Rule
D. Marketing Cloud Account Engagement Static List
E. Marketing Cloud Account Engagement Marketing Campaign
LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for oneyear and have enabled Einstein Behavior Scoring.What guidance should the system administrator give to the LenoxSoft sales team so theycan gain context into why their prospects are being scored the way they are?
A. To always book a follow up call with prospects and record notes from the call in theMarketing Cloud Account Engagement Notes field for future review.
B. To access the B2B Marketing Analytics app so they can look through the campaignsthat the prospects have engaged with over the last year.
C. To read the behavior score rationales to gain additional context around positive ornegative reasons a prospect is scored the way they are.
D. To read the lead score rationales to gain additional context around positive or negativereasons a prospect is scored the way they are.
Choose required fields while creating a Prospect
A. Email
B. Company
C. CD Campaign
D. Profile
E. Score
F. Grade
G. Assign To
"What record page layouts can the Send Engage Email button be added to?
A. Opportunity
B. Case
C. Contract
D. User
LenoxSoft currently has prospect and customer data located in their current email provider,spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specificallyregarding their current email provider, what do you need to know before importing intoMarketing Cloud Account Engagement to ensure a high deliverability rate in their initialMarketing Cloud Account Engagement email sends. Choose 2 answers:
A. Identify the currently mailable and unmailable prospects in their current email provider.
B. How many emails a month were sent from the current email provider
C. The date LenoxSoft last compared data between the email provider and Salesforce.
D. When was the last time a prospect was emailed in their current email provider.
It is possible to assign certain Prospect to selected Scoring Category
A. True
B. False
Lenoxsoft is transitioning from their current marketing automation platform to MarketingCloud Account Engagement. They have a landing page that they wish to migrate over toMarketing Cloud Account Engagement and need to understand what steps are involved inorder to maintain the page's existing look and feel. What are the necessary first steps tomigrate this landing page over to Marketing Cloud Account Engagement while maintainingthe page's existing look and feel?
A. Import the HTML file into Marketing Cloud Account Engagement and apply it to thelayout template
B. Create a Marketing Cloud Account Engagement landing page and import HTML fromthe landing page HTML
C. Create layout template and import HTML from the landing page URL
D. Import the HTML file into Marketing Cloud Account Engagement and apply it to thelanding page
LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud AccountEngagement. Which of the following would you NOT advise them on before they enable theconnector?
A. They should ensure their URL structures can handle parameters before verifying theconnector.
B. The connector cannot be linked directly to an MCC account.
C. The connector will update all of their AdWords ads to include the tracking parameter,including those that were deleted or disabled.
D. The connector will make copies of their AdWords ads (not including those that weredeleted or disabled) and include the tracking parameter in the URL for the new versions.
What factors are involved in determining email deliverability?
A. Sender Policy Framework (SPF)
B. Domain Keys
C. Sender ID
D. Whitelist
E. CAN-SPAM
LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure asuccessful move to the Salesforce Production org?
A. Install the Marketing Cloud Account Engagement AppExchange package for ProductionEnvironments
B. Rename the Salesforce connector for the Sandbox org
C. Delete all data from the Sandbox org
D. Create a new Salesforce Connector for the Production org
E. Unverified and delete the Salesforce connector for the Sandbox org
What type of fields are not supported by the Marketing Cloud Account Engagement sync
A. Geolocation
B. Lookup Relationship
C. Date/Time
D. Time
E. Text Area (Rich)
F. Date/Time
G. Formula
H. External Lookup Relationship
LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in andout of marketing emails.What can they consider doing to accomplish this goal?
A. Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.
B. Create a custom email preference center page.
C. Minimize public lists used in marketing emails.
D. Remove the global opt out link from marketing emails.
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came bytheir booth at a recent event. How should their engagement program be structured?
A. Send the least targeted content first, followed by more targeted content
B. Send five emails exactly seven days apart, without any following steps
C. Send emails using dynamic content based on prospect account fields
D. Send highly targeted content first, followed by less targeted content
Which actions can be achieved with completion actions? [Choose three answers]
A. Assign to queue
B. Notify account owner
C. Set profile
D. Increment prospect field value
A company uses multiple Marketing Cloud Account Engagement business units and wantsto set up B2B Marketing Analytics. What is considered true about using B2BMA with business units?
A. The app will create unique datasets for each business unit.
B. There is an option to create a unique app for each business unit or one joined app for allbusiness units.
C. Each business unit can only have one associated B2B Marketing Analytics app.
D. Each dashboard will have an option to filter by business unit.
LenoxSoft sends an operational email to all prospects, but finds there are some prospectsthat did not receive the email.Why would this happen?
A. The prospects were set to "true" for opted out and set to "false" for do not email.
B. The prospects were on a suppression list used on the operational list email send.
C. The prospects are opted out of the list used on the operational list email send.
D. The prospects were set to "false" for opted out and set to "true" for do not email.
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketingto automatically nurture the prospect if they show interest in the new product. There is nonew gated content developed yet, only some blog posts and web pages about it.What approach should the Marketing team use to resolve this?
A. Set up scoring categories > copy the web pages to Marketing Cloud AccountEngagement landing pages > put landing pages into Marketing Cloud AccountEngagement folders > create automation rule with criteria "prospect score in scoringcategory greater than 1" to send an autoresponder email
B. Set up scoring categories > put the web pages into folders in Marketing Cloud AccountEngagement > set up custom redirects for the web pages > add completion actions to thecustom redirects to add to list > set the list as the recipient list of an engagement program
C. Set up scoring categories > create page actions associated with the scoring category > create adynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
D. Set up scoring categories > create custom redirects associated with the scoringcategory > setcompletion actions to tag prospect > create an automation rule with criteria "prospect hastag new-product" to send an autoresponder email
Lenoxsoft currently has prospect data in another email-sending platform, and they want tomigrate it over to Marketing Cloud Account Engagement. The system has a list of mailableprospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT existin Salesforce. The marketing team wants to make sure that they stay complaint with thepermission-based Marketing Policy while maintaining their database of unsubscribed/optedout prospects when they migrate this data over to Marketing Cloud Account Engagement.How should the data be imported?
A. Import all prospect data and create a suppression list.
B. Import only the list of mailable prospects in Marketing Cloud Account Engagement.
C. Import unavailable prospects in Marketing Cloud Account Engagement; performpermission pass.
D. Import unmailable prospects in Marketing Cloud Account Engagement; mark as globalopt-out.
Which are true about Salesforce Engage
A. Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
B. Salesforce Engage is not supported for Salesforce sandbox accounts
C. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
D. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
E. You can use Salesforce Engage with Gmail by downloading an extension
How could LenoxSoft benefit from Engage Reports?
A. Sales Managers can analyze lead information like prospect activity, scores, and grades.
B. Users can analyze form submission performance for the prospects they have emailed.
C. Users can analyze the performance of their templated and non-templated emails.
D. Sales Managers can receive desktop notifications for their teams' email activities.
What is available to choose within Repeat Rule
A. Days before eligible to repeat rule
B. Limit rule matches
C. Certain Prospects
D. Repetition Order
Which one is Marketing Cloud Account Engagement Video Connector
A. YouTube
B. Wistia
C. Vimeo
D. Dailymotion
You have several white papers on your website, but you want to start gateing those andgather more and more details about prospects as they download the white papers. What isthe best way to achieve this?
A. Create a form and enable progressive profiling
B. Create a form handler and enable progressive profiling
C. Create a form handler for each white paper
D. Create a form per white paper and enable progressive profiling
LenoxSoft currently has prospect and customer data located in their current email provider,spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specificallyregarding their current email provider, what do you need to know before importing intoMarketing Cloud Account Engagement to ensure a high deliverability rate in their initialMarketing Cloud Account Engagement email sends. Choose 2 answers:
A. The date LenoxSoft last compared data between the email provider and Salesforce.
B. How many emails a month were sent from the current email provider.
C. When was the last time a prospect was emailed in their current email provider.
D. Identify the currently mailable and unmailable prospects in their current email provider.
A marketing team is rolling out several pieces of content that will qualify leads as salesreadyand then gated behind Marketing Cloud Account Engagement forms. They want tobe able to filter tables in Marketing Cloud Account Engagement by a prospect's interactionwith each piece of content.What strategy would allow the team to do this?
A. Build dynamic lists respectively based off of those form submissions.
B. Add a form completion action to add prospects to the right Salesforce campaign.
C. Track downloads in the form reports and build different lists for all submissions.
D. Add a form completion action to apply a tag with the name of the piece of content.
Select available User Roles
A. Administrator
B. Sales User
C. Marketing Manager
D. CD Marketing
E. Sales
F. Sales Manager
A Marketing Cloud Account Engagement administrator wants to enable the Engage SalesTools page in Salesforce. Which two resources are available via this page in Salesforce?Choose 2 answers to set Engage
A. Campaign send limits
B. A link to Salesforce Engage training resources
C. A link to assign licenses and permission sets
D. A link to download Engage Alerts for Mac
Which one is Marketing Cloud Account Engagement Event Connector
A. Eventbrite
B. Eventor
C. EventMe
D. TheEvents
LenoxSoft wants to measure their brand awareness to raise their brand recognition for theircompany. The company wants to use Marketing Cloud Account Engagement to increasethe number of impressions across their online channels. Which are the best reports tomonitor impressions to help measure LenoxSoft's brand awareness of a period of time?
A. Monitor no of visitors, social post enagements and natural search reports month overmonth
B. Monitor no of visitors, form conversion and email click-through rate reports month overmonth
C. Monitor no of prospects, social post enagements and paid search reports month overmonth
D. Monitor no of prospects, form submission and email open rate reports month over month
You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms inorderd to show ceratin fields only if the prospect already has data in selected field(s)
A. True
B. False
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