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  • ●  Automating Business Processes: 17%
  • ●  Email Marketing: 10%
  • ●  Lead Management: 14%
  • ●  Personalizing the Prospect Experience: 8%
  • ●  Reporting, Metrics & Analytics: 11%
  • ●  Sales Emails and Alerts: 3%

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions

Question # 1

When mapping fields between Marketing Cloud Account Engagement and Salesforce how
can you control the synchronization? [Choose one answer]

A. Use Salesforce's value
B. Use Marketing Cloud Account Engagement's value
C. Use the most recently updated record
D. All of the above

Question # 2

What would an Administrator set up to have a document automatically download after a
successful form completion?

A. Include a link to the content in the Thank You Content of the form.
B. Redirect the prospect to a landing page that has a link to download the content bychecking the box labelled "Redirect the prospect instead of showing the form's Thank YouContent."
C. Redirect the prospect directly to the URL of the content by checking the box labeled"Redirect the prospect instead of showing the form's Thank You Content."
D. Create an email template that includes a link to your document. On your form, add acompletion action to "Send autoresponder email" and select the email template thatincludes the document.

Question # 3

LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to
bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email
scanners?

A. Enable two-click unsubscribe in Marketing Cloud Account Engagement.
B. Move the unsubscribe link to the header of the email instead of the footer.
C. Immediately send prospects the resubscribe email template.
D. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.

Question # 4

"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing
rules for a business unit (BU) the prospect is no longer active in the BU they previously
matched. What behavior should be expected in Marketing Cloud Account Engagement when a lead
or contact no longer matches a market data sharing rule?

A. The prospect is marked as do not email
B. The prospect is marked as opted out
C. The prospect is unassigned from its user
D. The prospect is sent to the recycle bin

Question # 5

Which are Actions Available with Salesforce Connector (Choose three)

A. Add to Salesforce campaign
B. Assign prospect to queue
C. Assign prospect via Salesforce active assignment rule
D. Create a Salesforce event
E. Delete a Salesforce task

Question # 6

Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure
your emails don't get flagged as spam. CAN-SPAM provisions include

A. Don't use false or misleading header information
B. Don't use deceptive subject lines
C. Identify the message as an ad
D. Tell recipients where you're located
E. Tell recipients how to opt out of receiving future email from you
F. Honor opt-out requests promptly
G. Monitor what others are doing on your behalf

Question # 7

"LenoxSoft is migrating prospect records from an external system into Marketing Cloud
Account Engagement. In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement
before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account
Engagement?
Choose 2 answers

A. Filter existing prospect records to see which custom fields have the most data.
B. Review existing forms and landing pages to understand what data needs to becollected.
C. Ask their accounting team to review and select the five most helpful fields.
D. Pull a report of the data they intend to use for segmentation purposes.

Question # 8

LenoxSoft's marketing team shares a list of company names of all external visitors on their
website with the regional sales managers. The regional managers use this list for cold
calling and for insight on whether any recent opportunities are active on their site. Which
sequence of steps should the Marketing Cloud Account Engagement Administrator take to
automate this process?

A. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (formy prospects).
B. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
C. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions tonotify managers.
D. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.

Question # 9

LenoxSoft mentions that they would like to invest in a content strategy but is afraid they
don't have the resources. What do you
advise?

A. Start a company blog and promote a few high-quality pieces of content.
B. Post content from other websites on your own site.
C. Hire an agency to create content.
D. Focus on creating as much content as possible.

Question # 10

How often does Marketing Cloud Account Engagement check for changes in Salesforce

A. 5 minutes
B. 1 hour
C. 2 minutes
D. 10 minutes

Question # 11

What is true about grading? [Choose two answers]

A. A prospect can be associated to multiple profiles.
B. You cannot change the default profile criteria
C. Matching or unmatching a criteria will result in an increase or decrease of the grade by ,or 3/3 of a grade.
D. All prospects start with a grade of D.

Question # 12

LenoxSoft wants to see all the Accounts that were closed last month on the Account Based
Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed inthe last month.
B. Filter the dashboard by the highest sales activity in the Sales Activities by Accountschart.
C. Select the "Accounts" filter that allows filtering by accounts created within the last month.
D. Select the win percentage in the Revenue Win Percentage donut chart so the Accountswill be faceted by won deals.

Question # 13

LenoxSoft's database can be split into two categories: active and inactive. They want to
begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and
inactive in the last 45 days.
Once their activity increases, they should be removed from the list. What should be their
strategy?

A. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times inthe last 6 weeks, and the prospect has been active in the last 45 days".
B. Create a Segmentation rule with the criteria of "prospect has been emailed at least 2times in the last 6 weeks, and the prospect has been active in the last 45 days".
C. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
D. Create an Automation rule with the criteria of "prospect has been emailed at least 2times in the last 6 weeks, and the prospect has been inactive in the last 45 days".

Question # 14

LenoxSoft has found that the conversion rates on their paid search ads that direct to the
home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

A. Develop custom redirects in Marketing Cloud Account Engagement to use on the paidsearch ads.
B. Create new content for the paid search ads that direct to the home page.
C. Place additional navigation on the LenoxSoft home page.
D. Direct traffic from the ad to a Marketing Cloud Account Engagement landing pageinstead of the home page.

Question # 15

When connecting Marketing Cloud Account Engagement for the first time to Salesforce,
what is required before records will begin syncing?

A. Salesforce B2B Integration user must be created.
B. User sync must be enabled in Marketing Cloud Account Engagement.
C. The Salesforce connector must be unpaused.
D. Salesforce fields must be synced to Marketing Cloud Account Engagement fields.

Question # 16

Lenoxsoft currently uses a manual sales engagement process where assigned users
manually add leads to lists based on a lead status value of "New". The Sales Manager
wishes to develop a Sales Engagement Program that streamlines this process and has the
following requirements: - Only leads with a status of "New" can be added to the Program. A
lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified
when a lead has opened an email. Based on the above requirements, which is the best
way to segment prospects for Lenoxsoft's Sales Engagement Program?

A. Create a completion action based on the Lead Status field value.
B. Create a dynamic list based on the Lead Status field value
C. Create an automation rule based on the Lead Status field value
D. Create a segmentation rule based on the Lead Status field value

Question # 17

What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account
Engagement Form

A. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
B. PI Enable explicit bot protecting using reCAPTCHA
C. Include "Not you?" link to allow visitors to reset the form
D. Disable autoresponder emails on this form

Question # 18

One of LenoxSoft's goals is to effectively use engagement studio programs to continuously
reengage cold leads until they become active. To do so, the marketing team needs to build
a list of cold prospects.
What is the optimal use case to segment these prospects?

A. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."
B. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago isgreater than 90 days".
C. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greaterthan 90".
D. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago isgreater than 90".

Question # 19

Which is true about Marketing Cloud Account Engagement API limits

A. No limits at all
B. All editions have 10 000 API limit
C. Marketing Cloud Account Engagement Growth Edition: Marketing Cloud AccountEngagement Plus Edition: 25 000 Marketing Cloud Account Engagement AdvancedEdition: 100 000
D. Marketing Cloud Account Engagement Growth Edition: 25 000 Marketing Cloud AccountEngagement Plus Edition: 50 000 Marketing Cloud Account Engagement AdvancedEdition: 100 000

Question # 20

Do hard bounces need to be removed from lists

A. True
B. False

Question # 21

What is the purpose of creating a Tracker subdomain? [Choose one answer]

A. To allow emails to be sent from your domain
B. To host all Marketing Cloud Account Engagement landing pages and forms on yourwebsite
C. To give a seamless transition between pages and form that you host and your MarketingCloud Account Engagement hosted assets.
D. All of the above

Question # 22

There is Custom Field Type in Marketing Cloud Account Engagement called Email

A. True
B. False

Question # 23

"A user is looking at the Engagement History Custom Lightning Component on a lead or
contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers

A. Prospect was deleted by a user
B. Prospect unsubscribed from an email
C. Prospect replied to an email
D. Prospect viewed a landing page

Question # 24

Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account
Engagement form handlers cannot be used due to the encryption placed on them.
However, Lenoxsoft wants all future leads or contacts converted via their existing forms to
be created as prospects in Marketing Cloud Account Engagement with their Marketing
Cloud Account Engagement campaign set to Salesforce connector. With this restriction
outlines, Lenoxsoft wants to build an automated process with the following requirements: -
New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive
emails from the New Lead engagement program. Based on the above, which process
should the Consultant recommend?

A. Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospectscore:: is less than:: 100, Action:: add to list.
B. Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector andProspect Score :: is more than :: 100, Action :: add to list
C. Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: isless than :: 10, Action :: add to list
D. Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connectorand prospect score :: is less than :: 100, Action :: add to list

Question # 25

What should be enabled on a Marketing Cloud Account Engagement form if an
Administrator wants to sign many people up on the same computer at a trade show booth?

A. Kiosk/Data Entry Mode
B. ReCAPTCHA
C. "Not you?" Link
D. Progressive Profiling

Question # 26

LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft
wants all new data collected in Marketing Cloud Account Engagement to quickly be created
in Salesforce with a single, specific record type. Which set of actions would ensure this
behavior?

A. Automatically assign all prospects in Marketing Cloud Account Engagement and reviewthe Salesforce Connector user's permissions.
B. Create an Engagement Program in Marketing Cloud Account Engagement and verifythe Salesforce connector.
C. Manually assign all prospects in Marketing Cloud Account Engagement and verify theSalesforce connector
D. Regularly export data from Marketing Cloud Account Engagement and data load file intoSalesforce

Question # 27

A customer has a CSV file of existing leads and contacts they want to import into Marketing
Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate
leads and contacts with the same email address. They want to make sure the newly
created prospects in Marketing Cloud Account Engagement are linked to specific lead and
contact records in Salesforce. Their Marketing Cloud Account Engagement account allows
multiple prospects with the same email address.
What import method should be recommended?

A. Match records by CRM ID
B. Match records by Account ID
C. Match records by fuzzy match rules
D. Q Match records by email address

Question # 28

A customer does not feel that campaign influence reporting fully captures their marketing
attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

A. Primary - Campaign Source Attribution
B. Einstein Attribution
C. First Touch Model
D. Account-to-Opportunity Matching

Question # 29

What is true about the Salesforce connector [Choose two answers]

A. When connecting Marketing Cloud Account Engagement and Salesforce you only needto follow a connection wizard in Marketing Cloud Account Engagement.
B. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox orproduction environment
C. Only lead, contacts and accounts are synchronized from Salesforce to Marketing CloudAccount Engagement
D. Email is the unique identifier unless "allow multiple Prospects with same email address"is enabled.

Question # 30

LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their
department should either be technology or finance. C-level is the best fit but managers
should also be included as they may make purchasing decisions. Which is the correct
profile criteria for grading used to give the ideal buyer an "A" grade.

A. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
B. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
C. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
D. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3

Question # 31

It is possible for prospect to have less than 0 score

A. True
B. False

Question # 32

LenoxSoft has a Product Interest form where prospects can select a field value for which
product lines they are interested in. The company wants that form field to automatically add
prospects to a list for the product line they are interested in. If they select "Product Line A,"
it will add them to the "Product Line A" list. If the prospect field value doesn't contain
"Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?

A. Dynamic list
B. Completion action
C. Automation rule
D. Segmentation rule

Question # 33

Lenoxsoft uses their existing email sending platform to send a monthly promotional email to
subscribers on the 15th of each month. They are beginning their Marketing Cloud Account
Engagement implementation on the 5th and must send the email on time. They have asked
to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet
their email send deadline. Based on the above constraints, what should the Consultant
determine to be the first steps in Marketing Cloud Account Engagement?

A. Set up a Marketing Cloud Account Engagement campaign, import necessary subscriberlists, and transfer email templates to Marketing Cloud Account Engagement.
B. Implement Marketing Cloud Account Engagement tracking code, set up emailauthentication, and create page actions for website views.
C. Create a folder structure, import, and map sales users, and transfer email templates intoMarketing Cloud Account Engagement.
D. Set up email authentication, import necessary subscriber lists, and transfer emailtemplates into Marketing Cloud Account Engagement.

Question # 34

What task should be completed to surface engagement history metrics on campaigns after
enabling connected campaigns and assigning the correct permissions?

A. Add engagement history lightning component to lead & contact page layouts.
B. Add emails to campaign start displaying engagement history metrics on campaigns.
C. Add engagement history activity related lists to lead & contact page layouts.
D. Add engagement history metrics related lists to campaign page layouts.

Question # 35

LenoxSoft shows you a record where the prospect has many activities that are email clicks
from the same email. Looking at the prospect's audits, you see visitor association changes
where the prospect forwarded the email to colleagues who clicked the link in the email
causing the cookie intended for the original recipient to track the colleagues. Which of the
following is not a Marketing Cloud Account Engagement best practice for preventing this
issue in the future?

A. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagementemails
B. Enable Kiosk mode on the Marketing Cloud Account Engagement form
C. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
D. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form

Question # 36

There is Custom Field Type in Marketing Cloud Account Engagement called Email

A. True
B. False

Question # 37

LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing
associate is no longer able to find a set of leads in their business unit (BU) and noticed they
now appear in another BU.
Which two reasons could explain why this happened?
Choose 2 answers

A. The leads have been reassigned to a user who does not exist in that BU.
B. The field value the Marketing Data Sharing rule criteria is defined by has been updatedon the lead records.
C. The Marketing Data Sharing rule has changed and the leads no longer match thecriteria.
D. The prospects submitted a form that updated the field controlling the Marketing DataSharing rule for leads.

Question # 38

LenoxSoft would like to send out non-marketing emails to certain prospects who have
opted-out. From their previous experience working with Marketing Cloud Account
Engagement at another company, they know that it is a simple process to 'Enable
Operational Email Sending1 for their account. They have a tight deadline, and they need
you to grant them access over the phone. Which of the following would be the appropriate
course of action to take?

A. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violationof US CAN-SPAM laws.
B. After being given their consent, go into their Marketing Cloud Account Engagementaccount settings and enable operational emails sending.
C. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention intheir request to enable operational email sending that it is for non-marketing purposes.
D. Inform LenoxSoft that you would require written confirmation that they intend to use thisfeature for non marketing purposes prior to enabling the setting for them.

Question # 39

How are prospect that have started a wait step impacted when an entire engagement
program is paused?

A. They will NOT continue to progress through the wait step andonce the engagement program is resumed the wait step will start where it left off.
B. They will continue through the wait step until they hit the end of it and once theengagement program is resumed, the prospect will immediately move on to the next stepeven if the engagement program pause was shorter than the wait step.
C. They will NOT continue to progress through the wait step and once the egagementprogram is resumed, they will start the wait step from the beginning.
D. They will continue to progress through the wait step until they hit the end of it and oncethe engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.



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