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The exam content consists of the following outline:
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This specialist exam is for individuals who want to demonstrate skills in designing, building, and implementing marketing workflows through the Account Engagement platform.
Marketing Cloud Account Engagement helps align sales and drive revenue. Reporting and analytics give you insights, saving time and making the marketing and sales teams more efficient. Getting Salesforce Certified Marketing Cloud Account Engagement Specialist Certification can be a big step in your career.
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A. Lifecycle and Profile
B. Activities and Audits
C. Activities and Lifecycle
D. Profile and Audits
A. Updating a formula field in Salesforce
B. Updating a field on a Contact record that does not have an email address
C. Opening a one to one email
D. Making field changes to a Lead or Contact record
A. A large sync queue
B. Connector is not verified or has become unverified
C. Salesforce API limit has been reached
D. All of the above
A. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
B. Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers.
C. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
D. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
A. Sender Policy Framework (SPF)
B. Domain Keys
C. Sender ID
B. Form Handler
A. Tracking Code
B. Email Authentication
D. IP Whitelisting
E. Using Custom Fonts
A. Multiple users cannot edit the same email template at the same time
B. Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it
C. Update the same draft at the same time since the system will recognize updates made by both users
D. Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one
What is a good bounce rate?
A. Less than 5%
B. More than 20%
C. Less than 10%
D. More than 10%
A. Configure an autoresponder email to send as a completion action when the ‘Request a Demo” landing page has been submitted.
B. Configure an automation rule to send the email when “Request a Demo” form has been successfully completed.
C. Configure a segmentation rule to send the email when “Request a Demo” landing page has been successfully completed.
D. Configure an autoresponder email to send as a completion action when the “Request a Demo” form has been submitted.
A. Create and publish an email template
B. Create an email template draft
C. Create an operational email
D. Create a list email draft
A. A third party tool
B. This is not possible
C. Marketing Cloud Account Engagement API
D. Data.com connector
E. Marketing Cloud Account Engagement form handlers
A. Using automation rules.
B. Using completion actions
C. None of the above
D. Using segmentation rules.
A. Google AdWords
D. All of the Above
A. Continuously, whenever new prospects are created.
B. Up to five times., as long as the user enables the repeat setting.
C. As many times as the user specifies when they create the rule.
D. Once, as soon as the user completes the rule creation process.
A. Marketing Cloud Account Engagement domains
B. Tracker domains
C. Mobile domains
D. Social media domains
A. Alexa rank
B. BBB score
C. News article mentions
D. Number of inbound links
E. Number of indexed pages
A marketing user pauses an Engagement Studio program and adds a new recipient list. What will happen to the newly added prospects when the program is resumed?
A. Prospects will not begin the program until all existing prospects reach an end step.
B. Prospects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps.
C. Prospects will begin the program on the first step regardless of where the existing prospects are In the program.
D. Prospects will skip steps to start the program on the same steps the existing prospects are on.
A. Prospects clicked the unsubscribe link.
B. Prospects clicked the call-to-action link multiple times.
C. Prospects were removed from the recipient list after clicking the call-to-action link.
D. Prospects were deleted after clicking the call-to-action link.
What is the baseline grade assigned to a prospect?
Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers
A. A prospect being converted from a Lead to a Contact
B. A prospect sending an email to their assigned user
C. A prospect clicking on a tracked link in an email
D. A prospect submitting a form on a landing page
A. Edit the list to be available for "Email Sanding"
B. Edit the email template to make it available for "List Emails"
C. Edit the list to be available for "Email Templates"
D. Edit the email template and choose the appropriate list
A. A prospect has an identified email address, while a visitor does not have an identified email address.
B. A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.
C. A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form.
D. A prospect has an assigned user, while a visitor does not have an assigned user.
A. The prospect will start the program over at the beginning after waiting one day.
B. The prospect will not restart the program; prospects can only process through once.
C. The prospect will start the program over at the beginning immediately.
D. The prospect will not restart the program; they have reached the maximum number of repeats.
A. Sync all your prospects to Salesforce
B. Connect with your meeting software
C. Quickly jump into the Data.com results for a prospect or their company
A. Custom Record Type fields
B. Custom Prospect fields
C. Custom Account fields
D. Custom Opportunity fields
A. Landing pages
B. Form handlers
D. Social posts
A. Page actions
B. Marketing Cloud Account Engagement form
C. Custom redirects
D. Marketing Cloud Account Engagement tracking code
A. The process of determining when a prospect is ready for follow up from your sales team.
B. An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.
C. The process of determining when a prospect is ready for follow up from your marketing team.
A. Completion actions based on email link clicks only execute once per prospect.
B. Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.
C. Completion actions based on email opens will retroactively apply if added after the email send.
D. Completion actions based on image file downloads only execute once per day.
Completion Actions are retroactive.
A. An error message is displayed on the form preventing the prospect from submitting
B. A new prospect is created even though the prospect had previously been permanently deleted.
C. No new prospect is created because the prospect had previously been permanently deleted.
D. The submission of the form retrieves and restores the previously deleted prospect information including activities.
A. The marketer archives the prospect, but cannot permanently delete their data.
B. The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Marketing Cloud Account Engagement.
C. The marketer goes to the prospect record and chooses the "Permanently Delete'' menu option.
D. The marketer archives the prospect and then selects "Permanently Delete" from the recycle bin.
A. The Dashboard
B. The Sent Emails Page
C. The System Preferences Page
D. Admin-Domain Management
A. High-level metrics only for prospects waiting to complete each step
B. High-level metrics only for prospects who have completed the step
C. High-level metrics only for prospects who left the program at each step
D. High-level metrics only for prospects who have skipped each step
A. Field value is not mapped.
B. This is not possible with dynamic lists.
C. Match Type is set to "Match Any."
D. Match type is set to "Match All."
A. View all Segmentation lists
B. Navigate to the prospect list and select "Mailable Prospects"
C. View the sync queue
D. Navigate to the overview section
A. Manually editing the Opportunity In Marketing Cloud Account Engagement
B. Referencing the Opportunity in automation rules
C. Viewing the Opportunity in Opportunity Reports
D. Manually deleting the Opportunity in Marketing Cloud Account Engagement
A. Through automation rules.
B. Through scoring model changes.
C. Through completion actions.
D. All of the above.
A. Total Replies
B. Total Delivered
C. Unique Opens
D. Opt Out Rate
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