Authentic Salesforce Marketing-Cloud-Account-Engagement-Specialist Dumps

Salesforce Marketing Cloud Account Engagement Specialist (SU24) Questions Answers

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Presenting Marketing Cloud Account Engagement Dumps: An Unraveling Exam Solution

Marketing Cloud Account Engagement is getting increasingly popular and may be the most popular among Salesforce products. Is becoming a Salesforce Certified Marketing Cloud Account Engagement Specialist your goal for the year? Pat yourself on the back, you’ve made the best decision of your life. If your study schedule looks miserable like many other candidates, you’ve yet to see the best of the Marketing-Cloud-Account-Engagement-Specialist Practice test.

As a Marketing-Cloud-Account-Engagement-Specialist candidate, intricate terminologies and whatnot frequently target you. Salesforceprep have a solution that beats all Marketing-Cloud-Account-Engagement-Specialist braindumps.

We’ve compiled a list of top Marketing-Cloud-Account-Engagement-Specialist question answers. Probably the ones that may appear in the exam. We recommend to get the necessary know-how before the exam. Check out this never-ending list of questions you might have as a Marketing-Cloud-Account-Engagement-Specialist candidate:

Queries You Might Have: Marketing-Cloud-Account-Engagement-Specialist Real Exam Questions

There is no easy way around passing a certification exam. The Salesforce Certified Marketing Cloud Account Engagement is an especially difficult one. But that doesn’t mean you won’t take the exam. We suggest you incorporate Marketing-Cloud-Account-Engagement-Specialist Real Exam Questions in your study routine. Here are a few things you need to know first, though:

● What’s the best platform to start studying?

The first choice is Trailhead, a Salesforce official training program. But for the most part, the Marketing-Cloud-Account-Engagement-Specialist study guide is a good option. It’s an interactive way of learning the technicalities of the exam.

● When should you take the exam?

Not until you have completed your Marketing-Cloud-Account-Engagement-Specialist Question Answers training. The good news is these materials are your best companion in learning as quickly and as efficiently as possible.

● Should you opt for this certification?

There’s no harm done. These 90 minutes spent solving 60 multiple-choice questions leave you with highly marketable skills for career enhancement. Use Marketing-Cloud-Account-Engagement-Specialist dumps for support.

● What to study for preparation?

The exam content consists of the following outline:

  • ● Visitors and Prospects: 8%
  • ● Administration: 11%
  • ● Account Engagement Forms, Form Handlers, and Landing Pages: 20%
  • ● Lead Management: 24%
  • ● Email Marketing: 20%
  • ● Engagement Studio: 17%

We suggest learning it all. The MCAE Specialist braindumps can help you with that.

● What is the MCAE Specialist Exam for?

This specialist exam is for individuals who want to demonstrate skills in designing, building, and implementing marketing workflows through the Account Engagement platform.

● What is the future of a MCAE Specialist?

Marketing Cloud Account Engagement helps align sales and drive revenue. Reporting and analytics give you insights, saving time and making the marketing and sales teams more efficient. Getting Salesforce Certified Marketing Cloud Account Engagement Specialist Certification can be a big step in your career.

● What is the best way to succeed as a Salesforce Certified Marketing Cloud Account Engagement Specialist?

Continued practice with Marketing-Cloud-Account-Engagement-Specialist question answers is the best way to pass the exam on the first attempt. You put in the hard work, Salesforceprep gives you an effective study tool with self-assessment and simulation features. Our multiple formats are available at an affordable price with a discount and a free demo.

All Marketing-Cloud-Account-Engagement-Specialist Related Certification Exams



Salesforce Marketing-Cloud-Account-Engagement-Specialist Sample Questions


Question # 1

New prospects match a dynamic lists rule criteria. This dynamic list is used as a recipient list on an engagement studio program. What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?

A. The prospects are added to the program, but do NOT start processing until the program is paused and restarted.
B. The prospects remain on the list, but are NOT added to the program until the next day.
C. The prospects are added to the program, but wait for a user to manually select them to process.
D. The prospects are added to the program and automatically start processing through the program.


Question # 2

Arrange these events in sequence:

A. The visitor is now a prospect.
B. A visitor submits a conversion form
C. A cookie is applied
D. The prospect's activity history is available to view in Marketing Cloud Account Engagement
E. Visitors access your company website
F. ECBAD
G. EBADC
H. CBADE
I. ADECB


Question # 3

A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.What automation tool could they use to accomplish this?

A. A completion action on the form submission
B. A dynamic list used to send list emails using the email template
C. An automation rule with a Match All match type
D. An automation rule with a Match Any match type


Question # 4

By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?

A. Contact Accounts
B. Lead Accounts
C. Persons Accounts


Question # 5

What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?   

A.    reCAPTCHA   
B.     Kiosk/Data Entry Mode   
C.     Progressive Profiling   
D.    “Not you”? Link


Question # 6

What must be created in order to send an autoresponder?

A. Test email
B. One-to-one email
C. Email template
D. List email


Question # 7

A Marketing Cloud Account Engagement administrator wants to ensure that only a prospects company email address with the format of ‘’name@companyname.com" is captured on their form.Which data format is recommended for the email field?

A. Text
B. Email with valid server
C. Emails not from ISPs and free email providers
D. Email


Question # 8

A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.What feature Is needed for this model?

A. Marketing Cloud Account Engagement Score 6* lifecycle Stage
B. Prospect Audit & Profile
C. Engagement Studio & Lists
D. Marketing Cloud Account Engagement Score & Grade


Question # 9

Which three triggers could be used to define a prospects path in an engagement studio program?Choose 3 answers

A. List membership
B. Email open
C. Custom redirect click
D. File download
E. Prospect grade   


Question # 10

New feature alerts can be found at the top of the dashboard.

A. True
B. False


Question # 11

Does an automation rule ever match a prospect more than once?   

A.    Yes, automation rules run every time.   
B.     No, an automation rule will only affect a prospect one time  An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.  


Question # 12

How long does it take a drip program to start after unpausing it?

A. Immediately
B. Within 5 minutes
C. Within one hour
D. Within one business day


Question # 13

How do you use an automation rule to opt out prospects?

A. Change prospect field value: 'Do Not Email' to 'Do Not Email
B. You can't use an automation rule to opt-out prospects.
C. Change prospect field value to Opt-out


Question # 14

In which two ways does a Marketing Cloud Account Engagement prospect sync with a Salesforce Lead or Contact record?Choose 2 answers

A. Shared CRM ID
B. Shared Assigned User ID
C. Shared email address
D. Shared tracking pixel


Question # 15

A user needs to be able to import and export lists. What user role do you give them?

A. Marketing
B. Sales Manager
C. Sales 
D. None of the above   


Question # 16

A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?

A. Day 4
B. Day 3
C. Day 0
D. Day 5


Question # 17

None of the aboveEmail, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.

A. True
B. False


Question # 18

A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce.Which metric is not supported?

A. Total Replies
B. Total Delivered
C. Unique Opens
D. Opt Out Rate


Question # 19

How can a prospect's score be changed?

A. Through automation rules.
B. Through scoring model changes.
C. Through completion actions.
D. All of the above.   


Question # 20

Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers

A. Manually editing the Opportunity In Marketing Cloud Account Engagement
B. Referencing the Opportunity in automation rules
C. Viewing the Opportunity in Opportunity Reports
D. Manually deleting the Opportunity in Marketing Cloud Account Engagement


Question # 21

How can an admin find the number of mailable prospects in their database?

A. View all Segmentation lists
B. Navigate to the prospect list and select "Mailable Prospects"
C. View the sync queue
D. Navigate to the overview section


Question # 22

An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.What could be happening?

A. Field value is not mapped.
B. This is not possible with dynamic lists.
C. Match Type is set to "Match Any."
D. Match type is set to "Match All."


Question # 23

What Information does the tooltip above each step on the engagement studio program report provide?

A. High-level metrics only for prospects waiting to complete each step
B. High-level metrics only for prospects who have completed the step
C. High-level metrics only for prospects who left the program at each step
D. High-level metrics only for prospects who have skipped each step


Question # 24

Rules, Form completion actions, and more.What are 3 social posting connectors Marketing Cloud Account Engagement offers?

A. Twitter
B. Instagram
C. Facebook
D. LinkedIn
E.  Snapchat   


Question # 25

Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?

A. The Dashboard
B. The Sent Emails Page
C. The System Preferences Page
D. Admin-Domain Management


Question # 26

A marketer receives a request to permanently delete a prospect from Marketing Cloud Account Engagement.How does the marketer satisfy this request?

A. The marketer archives the prospect, but cannot permanently delete their data.
B. The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Marketing Cloud Account Engagement.
C. The marketer goes to the prospect record and chooses the "Permanently Delete'' menu option.
D.  The marketer archives the prospect and then selects "Permanently Delete" from the recycle bin.   


Question # 27

A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.What happens to the prospect?

A. An error message is displayed on the form preventing the prospect from submitting
B. A new prospect is created even though the prospect had previously been permanently deleted.
C. No new prospect is created because the prospect had previously been permanently deleted.
D. The submission of the form retrieves and restores the previously deleted prospect information including activities.


Question # 28

Completion Actions are retroactive.   

A.  True
B.  False   


Question # 29

Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers

A. Completion actions based on email link clicks only execute once per prospect.
B. Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.
C. Completion actions based on email opens will retroactively apply if added after the email send.
D. Completion actions based on image file downloads only execute once per day.


Question # 30

What is Lead Qualification? (select two)

A. The process of determining when a prospect is ready for follow up from your sales team.
B. An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.
C. The process of determining when a prospect is ready for follow up from your marketing team.


Question # 31

An administrator includes a link to a file on a web page that the company does not own on the company website.How should they track the number of visitors who access this file?

A. Page actions
B. Marketing Cloud Account Engagement form
C. Custom redirects
D. Marketing Cloud Account Engagement tracking code


Question # 32

A designer wants to apply LenoxSoft’s styling to assets in Marketing Cloud Account Engagement. Which two assets can they control CSS styling for In Marketing Cloud Account Engagement?Choose 2 answers

A. Landing pages
B. Form handlers
C. Forms
D. Social posts


Question # 33

Which Salesforce custom fields will sync with Marketing Cloud Account Engagement?

A. Custom Record Type fields
B. Custom Prospect fields
C. Custom Account fields
D. Custom Opportunity fields


Question # 34

What does the Data.com connector allow you to do?

A. Sync all your prospects to Salesforce
B. Connect with your meeting software
C. Quickly jump into the Data.com results for a prospect or their company


Question # 35

An engagement studio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing through the program once?

A. The prospect will start the program over at the beginning after waiting one day.
B. The prospect will not restart the program; prospects can only process through once.
C. The prospect will start the program over at the beginning immediately.
D. The prospect will not restart the program; they have reached the maximum number of repeats.


Question # 36

What is the difference between a visitor and a prospect?

A. A prospect has an identified email address, while a visitor does not have an identified email address.
B. A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.
C. A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form.
D. A prospect has an assigned user, while a visitor does not have an assigned user.


Question # 37

LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.Which field type should they leverage?

A. Multi-Select
B. Checkbox
C. Dropdown
D. TextArea


Question # 38

A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.How should the user resolve this Issue?

A. Edit the list to be available for "Email Sanding"
B. Edit the email template to make it available for "List Emails"
C. Edit the list to be available for "Email Templates"
D.  Edit the email template and choose the appropriate list   


Question # 39

Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

A. A prospect being converted from a Lead to a Contact
B. A prospect sending an email to their assigned user
C. A prospect clicking on a tracked link in an email
D. A prospect submitting a form on a landing page


Question # 40

What is the baseline grade assigned to a prospect?  

 A.    C   
B.     D   
C. B
D. A


Question # 41

When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.What could explain this discrepancy?

A. Prospects clicked the unsubscribe link.
B. Prospects clicked the call-to-action link multiple times.
C. Prospects were removed from the recipient list after clicking the call-to-action link.
D. Prospects were deleted after clicking the call-to-action link.


Question # 42

A marketing user pauses an Engagement Studio program and adds a new recipient list.   What will happen to the newly added prospects when the program is resumed?

A. Prospects will not begin the program until all existing prospects reach an end step.
B. Prospects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps.
C. Prospects will begin the program on the first step regardless of where the existing prospects are In the program.
D. Prospects will skip steps to start the program on the same steps the existing prospects are on.


Question # 43

What information can you find about your competitors in Marketing Cloud Account Engagement?

A. Alexa rank
B. BBB score
C. News article mentions
D. Number of inbound links
E. Number of indexed pages


Question # 44

On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)

A. Marketing Cloud Account Engagement domains
B. Tracker domains
C. Mobile domains
D. Social media domains


Question # 45

How many times does a segmentation rule run?

A. Continuously, whenever new prospects are created.
B. Up to five times., as long as the user enables the repeat setting.
C. As many times as the user specifies when they create the rule.
D. Once, as soon as the user completes the rule creation process.


Question # 46

Identify the paid search ad platforms for which Marketing Cloud Account Engagement has a native integration.

A. Google AdWords
B. Bing
C. Yahoo
D. All of the Above


Question # 47

How can you set a prospect's first touch campaign?

A. Using automation rules.
B. Using completion actions
C. None of the above
D. Using segmentation rules.


Question # 48

A client wants to submit data to Marketing Cloud Account Engagement as well as their own database. What do you recommend they use?

A. A third party tool
B. This is not possible
C. Marketing Cloud Account Engagement API
D. Data.com connector
E. Marketing Cloud Account Engagement form handlers


Question # 49

LenoxSofts marketing manager wants to keep email branding consistent. They want Marketing Cloud Account Engagement users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.How could this goal be achieved?

A. Create and publish an email template
B. Create an email template draft
C. Create an operational email
D. Create a list email draft


Question # 50

An Administrator wants to have a thank you email sent after the form on the “Request a Demo” landing page is submitted.Where can this be configured to ensure that every time the landing page is completed, the email is sent?

A. Configure an autoresponder email to send as a completion action when the ‘Request a Demo” landing page has been submitted.
B. Configure an automation rule to send the email when “Request a Demo” form has been successfully completed.
C. Configure a segmentation rule to send the email when “Request a Demo” landing page has been successfully completed.
D. Configure an autoresponder email to send as a completion action when the “Request a Demo” form has been submitted.


Question # 51

What is a good bounce rate?   

A.  Less than 5%   
B. More than 20%
C. Less than 10%
D. More than 10%


Question # 52

Users can be imported into Marketing Cloud Account Engagement

A. True
B. False


Question # 53

What should you do when multiple users are editing an email template at the same time?

A. Multiple users cannot edit the same email template at the same time
B. Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it
C. Update the same draft at the same time since the system will recognize updates made by both users
D. Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one


Question # 54

What are the key technical items required to set up during implementation?

A. Tracking Code
B. Email Authentication
C. CNAME
D. IP Whitelisting
E. Using Custom Fonts


Question # 55

Form or Form Handler? I need data de-duplication in the CRM.

A. Form
B. Form Handler


Question # 56

What factors are involved with and determine email deliverability? (Choose 2)

A. Sender Policy Framework (SPF)
B. Domain Keys
C. Sender ID
D. Whitelist
E. CAN-SPAM


Question # 57

LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?Choose one answer

A. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
B. Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers. 
C. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
D. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).


Question # 58

What could cause standard sync actions from occurring?

A. A large sync queue
B. Connector is not verified or has become unverified
C. Salesforce API limit has been reached
D. All of the above


Question # 59

What causes a sync from Salesforce to Marketing Cloud Account Engagement?

A. Updating a formula field in Salesforce
B. Updating a field on a Contact record that does not have an email address
C. Opening a one to one email
D. Making field changes to a Lead or Contact record


Question # 60

Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?

A. Lifecycle and Profile
B. Activities and Audits
C. Activities and Lifecycle
D. Profile and Audits


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