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Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP. Where should NTO update the IP configured for these sends?
A. From Address Management
B. Delivery Profile
C. Sender Profile
Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence. Which standard tool best does this?
A. Einstein Copy Insights
B. Einstein Email Recommendations
C. Einstein Messaging Insights
Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending. How should the automation workflow be built to accomplish this?
A. Add each Send Email activity to different steps in an automation.
B. Include a Verification activity between each step of an automation.
C. Add each Send Email activity to a single step in an automation.
After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy. Where should the marketer cancel the send?
A. Tracking tab in Journey Bulkier
B. Overview tab in email Studio
C. Pending tab in Content Builder
Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers. Which metric should be analyzed as a possible indicator of bad sender reputation?
A. Send volume
B. Click rate
C. Block bounces
A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months. Which report should be run to provide this Information?
A. Contacts Count
B. Contacts Analytics
C. Audience Engagement Over Time
A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign. Which Preview $ Test Content Personalization option should be used?
A. Based on Recipient test Data Extension
B. Based on Subscriber Preview List or Data Extension
C. Based on Preview
Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers. Which Journey Builder activity should NTO use?
A. Engagement Split
B. Frequency Split
C. Scoring Split
Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers. Which actions should help build confidence in NTO's dynamic email capabilities?
A. Use a Guided Send to perform a test send to Internal users using subscriber data.
B. Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
C. Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails. What is a key differentiator to get a dedicated IP rather than using a shared one?
A. Requirement to have Custom URLs on Cloud Pages
B. Requirement to have Custom URLs on images hosted in Marketing Cloud
C. Sending. Volume > 250,000 Email/Month
The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO’s welcome and post purchase journeys. Which action should the marketer take to evaluate journey performance?
A. Define a goal for each journey.
B. Review opens and clicks activity summaries.
C. Export the journey email analytics
A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?
A. Campaigns
B. Sender Profile
C. Tabs
Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization that are custom and not available within the perconfigured reports. What should be created to achieve this?
A. A collection
B. A Dimension
C. A Dashboard
Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages. Which tool should NTO use to accomplish these iterative tests?
A. Contact Builder
B. Automation Studio
C. Journey Butter
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS. What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
A. Send both email and SMS to ensure subscribers get NTO's messages.
B. Create one Entry Source for each messaging channel.
C. Ensure source channel Is available in subscriber data.
A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder. What should the marketer do in order to accomplish this?
A. Select the Recurring schedule type for the entry source in Journey Builder.
B. Schedule and activate Triggered Sends for the messages in the journey.
C. Select an automation to populate the Entry Source Data Extension.
Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days. Where should they find this dashboard?
A. Journey Builder - Journey History
B. Datorama Reports - Journey Performance
C. Reports - Journey Engagement
Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations. Which journey type is best suited to run this test?
A. Single Send
B. Multi-Step
C. Transactional Send
Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension. What is he optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?
A. Use Filter Contacts criteria in the journey entry source.
B. Use a Decision Split activity on the journey canvas.
C. Use Automation Studio to query a population into a data extension.
Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account. What contributes to these unsubscribe reasons?
A. List Unsubscribe header
B. Profile Center Unsubscribe
C. Universal Unsubscribe
Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions. What should be used to achieve this?
A. Ingest API
B. Import Wizard
C. Import Activity
Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email. Which configuration ensure these subscribers do NOT receive these emails?
A. Add an Auto-Suppression list to the default sender profile.
B. Configure Auto-Suppression list for the Commercial classification.
C. Add subscribers to the Account opt-out list.
A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail. What guidance should be given to the email developer to ensure the interactive form displays correctly?
A. Ensure the 'Optimize for Gmail' checkbox is selected.
B. Ensure characters in the CSS tags are limited to 16kB.
C. Ensure fallback content has been configured for Gmail.
Northern trail Outfitters’ marketing department wants to review last year’s holiday engagement to this year’s engagement. What should they use to access the historical engagement data?
A. SQL activity using data views
B. Audit Trail extract
C. Tracking Data extract
The marketer for Northern Trail Outfitters wants to review the tone of subject lines and the effect on engagement for recent sends. Which tool should supply insights into the tone of subject lines?
A. Einstein Recommendations
B. Einstein Messaging Insights
C. Einstein Copy Insights
Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form. What should be used to enter this subscriber into a journey?
A. API Event Entry Source
B. CloudPages Entry Source
C. Contact Event Entry Source
A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer than receives a message from their manager that changes are needed and email approval has been withdrawn. What should happen with the scheduled send, if no other action is taken?
A. The Send is paused unit approved again.
B. The send is canceled when the approval is withdrawn.
C. The originally approved version of the email will send.
Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized 'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later. Which automation solutions should be set up to accommodate this request?
A. Journey Builder and Behavioral Triggers
B. Automation Studio and Path Optimizer
C. Automation Studio and Journey Builder
Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?
A. An automation that deletes old data extensions, emails, and reports
B. An automation that contains several recurring emails and decisioning points
C. An automation that Imports subscriber data regularly and updates key data extensions
Northern Trail Outfitters Is building a data extension that will store preference data for the its subscribers. Which settings should be enabled to allow a SQL Query Activity to update the data extension?
A. Is Sendable
B. Nullable
C. Primary Key
The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed. Which additional issues should they consider?
A. DoNotTtad preferences
B. Bounced contacts from previous sends
C. Suppressed contacts from contact deletion
Northern Trail Outfitters it sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it. Which configuration caused the send to fail?
A. Two fields with ''EmailAddress data type
B. Failure to choose the send classification
C. Incorrect Sending Relationship
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