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Animplementation engineer has been provided with 4 different source files: 03m 16s1. Twitter Ads2. Creative Classification3. Placement Classification4, Campaign Category ClassificationThe main source is Twitter Ads (which includes various fields and KPIs), and the rest areclassification files that connect to Twitter Ads and enrich different fields within it.The connections between the files are described as follows:1st Party Creative ClassificationFile structure/headers:
A. Option A
B. Option B
C. Option C
D. Option D
Animplementation engineer has been provided with 4 different source files: 03m 48s1. Twitter Ads ~2. Creative Classification 3. Placement Classification4, Campaign Category ClassificationThe main source is Twitter Ads (which includes various fields and KPIs), and the rest areclassification files that connect to Twitter Ads and enrich different fields within it.The connections between the files are described as follows:1st Party Creative ClassificationFile structure/headers:
A. Option A
B. Option B
C. Option C
D. Option D
An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client.The source file that was ingested can be seen below: The number of rows added to this data stream is 3. What could have led to thisdiscrepancy?
A. All fields are mapped except for the Media Buy Key.
B. All fields are mapped except for the Creative Name
C. All fields are mapped except for the Media Buy Name.
D. All fields are mapped except for the Campaign Key
The following file was uploaded into Marketing Cloud Intelligence as a generic dataset type: The mapping is as follows:Day — DayWeb_site_source — Main Generic Entity Attribute 01Page Views — Generic Metric 1*Note that ‘web_site_key’ and ‘web_site_name’ are NOT mapped.How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?
A. 4
B. 0
C. 1
D. 3
Which two statements are correct regarding LiteConnect?
A. It does not require any identification of entities, keys or any other categorization.
B. The dataset does not conform to the standard data model
C. All of the dimensions mapped within a LiteConnect data stream are consideredoverarching entities.
D. Data coming from LiteConnect cannot be harmonized with the rest of the workspacedata via the harmonization center at a later step.
A client’s data consists of three data streams as follows: * The data streams should be linked together through a parent-child relationship.* Out of the three data streams, Data Stream C is considered the source of truth for boththe dimensions and measurements.Assuming the data was ingested properly and the Parent Child was created correctlyaccording to the client's requirements, what is the totalImpressions value for Campaign Key ‘CK_3’?
A. N-A
B. 100
C. 300
D. 150
A client wants to integrate their data within Marketing Cloud Intelligence to optimize theirmarketing insights and cross-channel marketing activityanalysis. Below are detailsregarding the different data sources and the number of data streams required for eachsource. What three advantages are gained when using Patterns & Data Classification as theharmonization method for creating the Objective field?
A. Ease of Maintenance
B. Performance (Performance when loading a dashboard page)
C. Use of code
D. Scalability
E. Processing (processing time when loading relevant data streams)
Ina workspace that contains one hundred data streams and a lot of data, what is thebiggest downside of using calculated dimensions?
A. Performance
B. Ease of setup
C. Ease of maintenance
D. Scalability
Which Marketing Cloud Intelligence field is considered an attribute and not a “variable”?
A. Campaign Category
B. Device Category
C. Device Browser
D. Geo Location
A client would like to integrate the following two sources:Google Campaign Manager: After configuring a Parent-Child relationship between the files, which query should animplementation engineer run in order to QA the setup?
A. Media Buy Type, Media Buy Name, Impressions, Analyzed Impressions
B. Creative Name, Impressions, Analyzed Impressions
C. Media Buy Name, Impressions
D. Media Buy Type, Analyzed Impressions
An implementation engineer is requested to create the harmonization field - MagicianThis field should come from multiple Twitter Ads data streams, and should follow the belowlogic: Using the Harmonization Center, the engineer created a single Pattern for CampaignName. What other action should the engineer take to meetthe requirements?
A. Create a second Pattern for Media Buy Name and apply two Classification Rules (onefor ‘Messi’ and another for Ronaldo’) for the final HarmonizedDimension.
B. Create a second Pattern for Media Buy Name
C. Create a second Pattern for Media Buy Name and add a validation list (with the twovalues) for the final Harmonized Dimension.
D. Create a second Pattern for Media Buy Name and apply a Classification Rule (with thetwo values) for the final Harmonized Dimension
The following file was uploaded into Marketing Cloud Intelligence as a Generic DataStream type: The mapping is as follows:Day — Dayweb_site_key —> Main Generic Entity Keyweb_site_name —> Main Generic Entity NameWeb_site_source —> Main Generic Entity Attribute 01Page Views — Generic Metric 1How many rows will be stored in Marketing Cloud Intelligence after the above file isingested?
A. 1
B. 0
C. 3
D. 4
What Is a disadvantage of using a Vlookup formula?
A. Can return values only from the same data stream type
B. It cannot be used more than once from the same data stream.
C. Could extend processing time of data streams.
D. It allows classifying data only on a basis of mutual entity keys.
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