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Salesforce Marketing-Cloud-Intelligence Sample Questions

Question # 1

A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status
should be “Open”.
For the opportunity stage “Closed”, the opportunity status should be closed
Otherwise, return null for the opportunity status.


Given the above file and logic and assuming that the file is mapped in a GENERIC data
stream type with the following mapping
“Day” — Standard “Day” field
“Opportunity Key” > Main Generic Entity Key
“Opportunity Stage” — Main Generic Entity Attribute
“Opportunity Count” — Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot
table is filtered on Jan 11th. What is the number of ‘opportunities in the Confirmed Interest
stage?

A. 3
B. 1
C. 0
D. 2

Question # 2

An implementation engineer has been asked by a client for assistance with the following problem:
The below dataset was ingested:


However, when performing QA and querying a pivot table with Campaign Category and
Clicks, the value for Type’ is 4. What could be the reason for this discrepancy?

A. The measurement ‘Clicks’ is set as a percentage.
B. A mapping formula was populated, indicating not to bring Type! values.
C. The aggregation function is set as AVG
D. The aggregation function is set as LIFETIME

Question # 3

Animplementation engineer has been provided with the below dataset:


*Note: CPC = Cost per Click
Formula: Cost / Clicks
Which action should an engineer take to successfully integrate CPC?

A. Populate the logic within a custom measurement. No need to change Aggregation.
B. Unmap it, as Datorama will calculate it automatically.
C. Populate the logic within a custom measurement. Set Aggregation to AVG.
D. Populate the logic within a custom measurement. Set Aggregation to SUM.

Question # 4

Aclient's data consists of three data streams as follows:


* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both
the dimensions and measurements.
Which data stream should be set as a parent?

A. Data Stream A
B. Data Stream C
C. Any of the data streams can technically be the parent
D. Data Stream B

Question # 5

A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status
should be “Open”.
For the opportunity stage “Closed”, the opportunity status should be closed
Otherwise, return null for the opportunity status


Given the above file and logic and assuming that the file is mapped in a GENERIC data
stream type with the following mapping:
“Day” — Standard “Day” field
“Opportunity Key” > Main Generic Entity Key
“Opportunity Stage” — Main Generic Entity Attribute
“Opportunity Count” — Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot
table is filtered on Jan 11th. What is the number of opportunities in the Interest stage?

A. 1
B. 3
C. 2
D. 0

Question # 6

A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status
should be “Open”.
For the opportunity stage “Closed”, the opportunity status should be closed Otherwise,
return null for the opportunity status.


Given the above file and logic and assume that the file is mapped in the OPPORTUNITIES
Data Stream type with the following mapping:
“Day” — “Created Date”
“Opportunity Key” + Opportunity Key
“Opportunity Stage” — Opportunity Stage
A pivot table was created to present the count of opportunities in each stage. The pivot
table is filtered on Jan 11th. What is the number of‘opportunitiesin the Confirmed Interest
stage?

A. 2
B. 1
C. 3
D. 0

Question # 7

Your client has provided sample files of their data from the following data sources:
Google Campaign Manager


Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition to the mutual Media Buys, the sources contain campaign and site values.
However, the client would like to see the campaign/site values coming from Google CM
and not from Google DV360.
* The source of truth for cost is Google DV360
Which action(s) are needed to take place in order to meet the client’s requirement and set
Google DV360 as the source of truth for Cost?

A. Unmap ‘Cost' in Google DV360
B. Set ‘Inherit Attributes and Hierarchies’ as the Data updates Permissions for GoogleDV360
C. Set Update Attributes and Hierarchies’ as the Data updates Permissions for GoogleDV360
D. Unmap ‘Cost’ in Google Campaign Manager

Question # 8

An implementation engineer is requested to apply the following logic:


To apply the above logic, the engineer used only the Harmonization Center, without any
mapping manipulations. What is the minimum amount of Patterns creating both ‘Platform’
and ‘Line of Business’?"

A. 2
B. 3
C. 5
D. 4

Question # 9

What is the relationship between “Media Buy Key” and “Campaign Key”?

A. Many-to-one (one Campaign Key has many Media Buy Keys)
B. Many-to-many
C. One-to-many (one Media Buy Key has many Campaign Keys)
D. One-to-one



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