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Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?
A.
Refresh Data Stream
> Calculated Insight
> Identity Resolution
B. Identity Resolution > Calculated Insight > Refresh Data Stream
C. Calculated Insight > Identity Resolution > Refresh Data Stream
D. Refresh Data Stream > Identity Resolution > Calculated Insight
Cumulus Financial wants to be able to track the daily transaction volume for of each of its customers in real time and send out a notification as soon it detects volume outside a customer's normal range. How should an administrator accommodate this request?
A.
Use Streaming Data Transformations with a Flow
B. Use a Streaming Insight paired with a Data Action
C. Use Streaming Data Transformations combined with a Data Action
D. Use a Calculated Insight paired with a Flow
An administrator is setting up a data stream with transactional data. What field type should the administrator choose to ensure that leading zeros in the purchase order number are preserved?
A.
Number
B. Decimal
C. Text
D. Serial
Which authentication type is supported for a Cloud File Storage activation target?
A.
Using private key certificate
B. Using access and secret keys
C. Using encrypted username and password
D. Using JWT token
Which three objects are created as a result of Identity Resolution?
A.
Unified Subscriber
B. Unified Data Model
C. Unified Contact Point
D. Unified Link
E. Unified Individual
To which Data Model entity should the Email field from a CRM Contact object be mapped?
A.
Lead
B. Account Contact
C. Individual
D. Contact Point Email
A retail customer wants to bring customer data from different sources and wants to take advantage of Identity Resolution so that it can be used in Segmentation. On which entity should this be segmented for activation membership?
A.
Subscriber
B. Unified Contact
C. Unified Individual
D. Individual
A customer wants to create segments of users based on their Customer Lifetime Value. The source data that will be brought into the Data Cloud does not include that KPI. What process should be followed to achieve this outcome?
A.
Map Data to Data Model > Create Calculated
Insight > Use in Segmentation
B. Ingest Data > Map Data to Data Model > Create Calculated
C. Insight > Use in Segmentation
D. Ingest Data > Create Calculated Insight > Use in Segmentation
E. Create Calculated Insight > Map Data to Data Model > Use in Segmentation
What is Data Cloud's primary value to customers?
A.
A single source of truth for all anonymous data
B. A platform that can update all connected systems with a golden record in real-time
C. A platform that provides a unified view of a customer and their related data
D. A platform that can create personalized campaigns by listening, understanding, and acting on customer behavior
Which data model object category can a Data Cloud user create segments on?
A. Profile
B. Unified Individual only
C. Engagement
D. Other
What does the Source Sequence reconciliation rule do in Identity Resolution?
A.
Sets the priority of specific data sources when building attributes in a unified
profile such as a first
or last name
B. Identifies which data sources should be used in the process of reconciliation by prioritizing the most recently updated data source
C. Includes data from sources where the data is alphanumerically sequenced
D. Identifies which individual records should be merged into a unified profile by setting a priority for specific data sources
Which two dependencies can prevent a Data Stream from being deleted?
A. A data
stream attribute is mapped to a Data Model object
B. A data stream attribute is used in Calculated Insight
C.
A data stream attribute is used in Segmentation
D. A data stream attribute is used in Activation
When creating a segment on an individual, what is the result of using two separate containers linked by an AND: At Least 1 of GoodsProduct.Color Is Equal To 'red' AND At Least 1 of GoodsProduct.PrimaryProductCategory Is Equal To shoes'?
A.
Individuals who purchased at least 1 of any
red' product and also purchased at least 1 pair of shoes'
B. Individuals who purchased at least 1 'red shoes' as a single line item in a purchase
C. Individuals who purchased at least 1 'red shoes'. 1 of any red' item, or 1 of any 'shoes' item in a purchase
D. Individuals who made a purchase of at least 1 of only 'red shoes' and nothing else
What is the result of a segmentation criteria filtering on City | Is Equal To I 'San Jose?
A.
Cities containing 'San Jose', 'San Jose',
'san jose'. or 'san jose'
B. Cities only containing 'San Jose' or 'San Jose'
C. Cities only containing 'San Jose' or 'san jose'
D. Cities only containing 'San Jose' or 'san jose'
Which two dependencies need to be removed prior to disconnecting a data source?
A.
Activation
Target
B. Data Stream
C. Segment
D. Activation
What is the first step to set up and configure a Data Cloud instance after it has been provisioned?
A.
Complete the Salesforce Data Cloud "Get
Started'' process
B. Connect to the Marketing Cloud Account Data Cloud is provisioned in
C. Enable Customer Data Cloud Admin permission set to the relevant Salesforce CRM user
D.
Connect to the Salesforce CRM org Data Cloud
is provisioned in
When setting up the data source object or schema for data ingestion, what are the three data categories to select from?
A.
Engagement
Data
B. Event Data
C. Other Data
D. Order Data
E. Profile Data
When performing Segmentation or Activation, which timezone is used to publish and refresh data?
A.
Timezone of the Data Cloud Admin user
B. Timezone is explicitly specified when creating a segment or activation
C. Timezone set by the Salesforce Data Cloud org
D.
Timezone of the user defining the activity
What should an administrator do to pause a segment activation but with the intent of using that segment again?
A.
Inactivate the segment
B. Delete the segment
C. Stop the Publish Schedule
D. Skip the Activation
What is the correct formula to display the value of the raw data column of "RetailPrice' plus an additional 5 percent?
A.
sourceField['RetailPrice1*l .05
B. SELECT(['RetailPrice']*1.05)
C. sourceField['retailprice']*1.05
D. SELECT(['retailprice']*1.05)
A customer has a custom 'Customer_Email_c' object related to the standard 'Contact' object in Salesforce CRM. To which data entity is this mapped?
A.
Contact
B. Contact Point Email
C. Custom 'Customer_Email' Object
D. Individual
What are three benefits of Calculated Insights over Segmentation Operators?
A.
Calculated Insights
are better suited
for non-trivial calculations, such as calculating a Net Promoter Score as a percentage
B. Calculated Insights results can be refreshed near real time
C. Calculated Insights are better suited for single row based operation
D.
Calculated Insights can query engagement data
greater than 2 years
E. Calculated Insights are better suited for complex queries over multiple objects
An administrator wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV). Which sequence of DMO joins are necessary within the Calculated Insight to enable this calculation?
A.
Unified Individual > Individual > Sales Order
B. Unified Individual > Unified Link Individual > Sales Order
C. Sales Order > Unified Individual
D. Sales Order > Individual > Unified Individual
Which two common use cases can be addressed with Data Cloud?
A. Harmonize
data from multiple sources with a standardized and extendable data model
B. Understand and act upon customer data to drive more relevant experiences
C. Safeguard critical business data by serving as a centralized system for backup and disaster recovery
D. Govern enterprise data lifecycle through a centralized set of policies and processes
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