Newly Released Salesforce Marketing-Cloud-Personalization Dumps

Marketing Cloud Personalization Accredited ProfessionalExam(WI24) Questions Answers

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Salesforce Marketing-Cloud-Personalization Sample Questions

Question # 1

Which data feed integrates external system data into a user's profile leveraging identity
attributes?

A. Interaction Feed
B. Catalog Feed
C. User Feed
D. Identity Feed

Question # 2

What are the components of an Marketing Cloud Personalization web campaign?

A. Email capture, homepage, and product requisite
B. Affinity, infobar, and attribution window
C. Configured recipe, visitor profile, and content window
D. Experience, template, and content zone

Question # 3

What ingredient could a marketer use as a backup in the event that the recipe serves too
few or no items?

A. Co-Buy
B. Co-Browse
C. Trending
D. SmartBundle

Question # 4

What are the three primary areas of data stored in Marketing Cloud Personalization which
represent a company's key business information?

A. Shadow catalog information
B. User behaviors
C. Statistical tracking of KPIs
D. Employee performance
E. Operational information

Question # 5

What is the Marketing Cloud Personalization terminology for the collection of products and
content as well as related categories, and tags - such as brand, gender, style, keyword,
and author?

A. Channel
B. Objects
C. Directory
D. Catalog

Question # 6

What are the three primary areas of data stored in Marketing Cloud Personalization which
represent a company's key business information?

A. Shadow catalog information
B. User behaviors
C. Statistical tracking of KPIs
D. Employee performance
E. Operational information

Question # 7

During discovery, a solution architect works with a customer to define which three things
before a developer implements the sitemap?

A. Datasets
B. Site Architecture
C. ETL Feeds
D. Attribute Model
E. Site Catalog

Question # 8

What ingredient could a marketer use as a backup in the event that the recipe serves too
few or no items?

A. Co-Buy
B. Co-Browse
C. Trending
D. SmartBundle

Question # 9

What are the components of an Marketing Cloud Personalization web campaign?

A. Email capture, homepage, and product requisite
B. Affinity, infobar, and attribution window
C. Configured recipe, visitor profile, and content window
D. Experience, template, and content zone

Question # 10

Which data feed integrates external system data into a user's profile leveraging identity attributes?

A. Interaction Feed
B. Catalog Feed
C. User Feed
D. Identity Feed

Question # 11

What are two ways to populate the Marketing Cloud Personalization catalog?

A. Email Pixel
B. Third-party Integration
C. ETL Feed
D. Web SDK

Question # 12

How does a marketer perform an A/B test in Web Campaigns?

A. Create multiple events
B. Create multiple web templates
C. Create multiple web campaigns
D. Create multiple experiences

Question # 13

The Sitemap is implemented to manage which channel solution?

A. Email
B. Server-side
C. Web
D. Mobile

Question # 14

What would a marketer include in a Recipe if they want the visitor's affinity score to be
taken into account when showing recommendations?

A. Exclusion
B. Ingredient
C. Variation
D. Booster

Question # 15

Which two components does a user need to configure in Marketing Cloud Personalization
to display Einstein product recommendations via the Marketing Cloud Personalization
Connector for Sales and Service Cloud?

A. Catalog Items
B. Promotions
C. Einstein Recipes
D. Einstein Decisions

Question # 16

What two features of Marketing Cloud Personalization have functionality to perform an A/B
Test?

A. Campaigns
B. Segments
C. Recipes
D. Templates



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